Assistant Director, Admissions Marketing and Operations

Boston University•Boston, MA

73d

About The Position

As a central member of the College of Engineering’s Graduate Programs Office (GPO), the Assistant Director of Admissions Marketing and Operations reports to the Director of Master’s Admissions and leads the implementation, marketing, and operational strategy for the new Online Master of Science in Software Engineering for Artificial Intelligence (OMSE). This role is responsible for directing all activities related to recruitment, selection, and yield for the OMSE program, with a particular emphasis on marketing strategy, data analysis, recruitment planning, and relationship building. The position plays a critical role in ensuring the successful launch, growth, and long-term sustainability of the program. The Assistant Director delivers a customer service–driven admissions model and ensures a seamless, supportive experience for prospective and admitted students. Responsibilities include identifying and cultivating prime prospective candidates, evaluating applications for admission, and maintaining consistent communication with admitted students to support deposit conversion and onboarding. In addition, the role oversees and serves as the primary liaison between GPO and Education Dynamics (EDDY), including developing standard operational procedures, ongoing oversight of communications and management of program-specific and admissions questions from EDDY. The Assistant Director serves as the lead in the development, review, and approval of all OMSE marketing and recruitment content used by EDDY, which includes email campaigns, landing page content, and enrollment coach scripts with extensive coordination and revision cycles to ensure accuracy and alignment with ENG academic policies and messaging. The Assistant Director collects and analyzes enrollment and recruitment data to inform decision-making for the online master’s and other degree programs, builds sustainable and flexible models for marketing communications and application processing, and contributes to broader admissions initiatives within graduate engineering and special projects in the GPO.

Requirements

Experience in admissions marketing and operations.
Experience with marketing strategy, data analysis, recruitment planning, and relationship building.
Experience in developing and implementing operational strategies.
Experience in customer service-driven admissions models.
Experience in evaluating applications for admission.
Experience in communicating with prospective and admitted students.
Experience in overseeing third-party vendors (e.g., Education Dynamics).
Experience in developing and approving marketing and recruitment content.
Experience in collecting and analyzing enrollment and recruitment data.
Experience in building sustainable and flexible models for marketing communications and application processing.
Familiarity with academic policies and messaging.

Nice To Haves

Experience with online master's programs.
Experience in the College of Engineering or a similar academic environment.

Responsibilities

Lead the implementation, marketing, and operational strategy for the Online Master of Science in Software Engineering for Artificial Intelligence (OMSE).
Direct all activities related to recruitment, selection, and yield for the OMSE program.
Focus on marketing strategy, data analysis, recruitment planning, and relationship building.
Ensure the successful launch, growth, and long-term sustainability of the OMSE program.
Deliver a customer service-driven admissions model.
Ensure a seamless, supportive experience for prospective and admitted students.
Identify and cultivate prime prospective candidates.
Evaluate applications for admission.
Maintain consistent communication with admitted students to support deposit conversion and onboarding.
Oversee and serve as the primary liaison between GPO and Education Dynamics (EDDY).
Develop standard operational procedures for the OMSE program.
Provide ongoing oversight of communications and management of program-specific and admissions questions from EDDY.
Serve as the lead in the development, review, and approval of all OMSE marketing and recruitment content used by EDDY.
Coordinate with EDDY on email campaigns, landing page content, and enrollment coach scripts.
Ensure accuracy and alignment of marketing content with ENG academic policies and messaging.
Collect and analyze enrollment and recruitment data to inform decision-making.
Build sustainable and flexible models for marketing communications and application processing.
Contribute to broader admissions initiatives within graduate engineering.
Participate in special projects in the GPO.