Assistant Brand Marketing Manager - Granville Island Brewing

Molson Coors•Vancouver, BC

10d•CA$68,200 - CA$89,500•Onsite

About The Position

Molson Coors Beverage Company is seeking an Assistant Brand Marketing Manager to join their Granville Island Brewing Marketing team in Vancouver, BC. This role reports to the Brand Marketing Manager and will be responsible for leading, developing, and executing marketing programs focused on 360-degree brand management ideation and implementation. The individual will play a key role in building the Granville brand and achieving short and long-term business objectives.

Requirements

A minimum of 3-4 years of brand marketing experience.
Post-secondary education in Marketing/Business a strong asset.
Strong Microsoft Office skills – with emphasis on PowerPoint and Excel.
A passion for craft beer/ beverage alcohol.
Must possess excellent employee and public relations skills.
Must be an out-of-the box, creative thinker with big ideas.
Must have experience with analytics and problem-solving.
Strong verbal and written communication skills.

Responsibilities

Manage event activation strategy & campaign integration including media, public relations and briefs.
Execute the event activation calendar, budget and phasing.
Management of the brand’s suite of always on tools to ensure they remain valid, up-to-date, and correctly reflect the brand and the brand’s strategy – ensuring correct and consistent application of brand guidelines.
Scope to include POS (retail and On-Premise), sales sheets, samples, toolkits, photography, online and coordination with Brand Homes.
Active management of the Brand’s marketing budget, ensuring spend is being correctly tracked and forecasted, enabling efficient use of funds and reallocation as required.
Coordinate all brand communications and activity, external and internal to ensure integrated, through-the-line execution and consistent messaging to consumers and customers.
Working collaboratively to support digital / social / website / CRM / content creative.
Social channel day-to-day management
Content calendar ideation and implementation
Working with colleagues in sales and customer sales teams to bring our brands to life with customers in retail and on-premise channels.
Lead day-to-day management of Small Batch Brand, including innovation pipeline support, strategic planning and brand activation.
Leverage qualitative and quantitative sources to create evidence-based insights that help focus brand planning and activation, identifying opportunities for future growth / innovation.
Monitor and review sales tracking and marketing data, providing commentary and insight on brand / competitive performance.