Assistant Brand Manager

Piping Rock•Ronkonkoma, NY

About The Position

Be at the forefront of the future of health and wellness while helping drive growth for one of our most dynamic brands — L’il Critters Kids’ Vitamins. This role offers the opportunity to work in a fast-paced, entrepreneurial environment where innovation, ownership, and collaboration are key. The Assistant Brand Manager will support the strategic development, commercialization, and day-to-day management of the L’il Critters brand, including new product launches, packaging designs, licensing partnerships, and more. This role blends brand strategy, operations, analytics, product commercialization, and cross-functional leadership to drive growth and profitability.

Requirements

Bachelor's degree or equivalent experience required
2+ Years in Marketing (CPG, OTC, Cosmetics, Vitamins) preferred
Strong project management skills and communication skills (written, verbal, presentation, and interpersonal)
Familiarity with common consumer marketing research tools and techniques such as Nielsen or IRI data
Analytic & strategic thinking along with financial planning experience and creative thinking
Ability to understand how to identify/interpret trends
Problem solving/solution-oriented mindset
Advanced Excel and PowerPoint skills is a must
We are drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.

Nice To Haves

MBA preferred
2+ Years in Marketing (CPG, OTC, Cosmetics, Vitamins) preferred

Responsibilities

Support the development and execution of annual brand plans to drive growth and profitability for L’il Critters
Develop and enforce brand guidelines across all facets of marketing
Maintain brand price lists and internal systems with accurate SKU information
Manage product launches, from ideation to commercialization, including new item setup in internal systems and retailer portals, packaging, pricing, positioning, and go-to-market strategy
Build and manage cost of goods pricing spreadsheets; analyze margins and profitability
Support the development of sales sell-in materials including line review presentations and product spec sheets to support retail expansion and distribution gains
Lead cross-functional coordination across COGS, procurement, regulatory, operations, inventory planning, and sales teams
Conduct sales analysis using POS, Nielsen, and internal data to identify trends and opportunities
Assist in monthly sales forecasting and inventory planning to ensure proper in-stock levels
Perform competitive analysis and monitor industry trends within kids vitamins
Review promotional programs to ensure alignment with financial objectives
Manage marketing content (social, website, digital assets) to ensure alignment with brand strategy
Manage day-to-day relationships with licensors including product updates, compliance with licensor guidelines, new item development, artwork/marketing approvals, royalty reporting and sales forecasting in licensor portals
Provide quarterly business review updates to licensors with information on performance of licensed business and key category dynamics
May assist in other activities including shopper, coupons, display support, etc. as needed