Assistant Brand Manager

Philip Morris International U.S.•Stamford, CT

15h•Hybrid

About The Position

The Assistant Brand Manager (ABM) – Smoke Free Products (SFP) supports the development and execution of brand strategies for Smoke Free Products in the U.S. market. This role provides hands-on exposure to brand planning, integrated communications, consumer insights, analytics, innovation support, and cross-functional collaboration. Working closely with the Sr. Brand Manager, IQOS and key partners, the ABM helps translate brand strategy into high-quality consumer-facing experiences across multiple touchpoints.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field.
3+ years of experience in brand marketing, integrated communications, or agency roles, preferably within FMCG or consumer-packaged goods.
Experience supporting brand campaigns, product launches, or integrated marketing initiatives.
Experience working cross-functionally and with external agencies or vendors.
Authorized to work in the US now and in the future without sponsorship

Responsibilities

Support brand strategy development and execution, contributing to annual brand plans, integrated communication strategies, and go-to-market initiatives across channels.
Contribute to agency briefings and creative development, ensuring alignment with brand strategy, consumer insights, and quality standards across paid media, retail, digital, and experiential touchpoints.
Partner with the Brand Manager to review, evaluate, and optimize creative work from concept through launch.
Assist in building and maintaining brand toolkits, including visual identity, messaging frameworks, and executional guidelines.
Support consumer insights and analytics through analysis of brand performance, campaign results, market trends, and competitive activity.
Track and support management of marketing budgets, including financial tracking and reporting.
Coordinate with cross-functional teams to align priorities, timelines, and deliverables.
Partner with agencies, vendors, procurement, and production partners on specifications and production readiness.
Contribute to internal presentations and leadership updates, including review and approval forums.
Capture and communicate learnings and best practices to inform future brand initiatives.