Assistant Brand Manager - Pediatric Marketing - Columbus, OH

AbbottColumbus, OH
$61,300 - $122,700Onsite

About The Position

This position will be responsible for the day-to-day management and implementation of key product innovation projects, consumer marketing materials and management of cross-functional communication for the Pediatric marketing team. This role will have the opportunity to help identify opportunities and execute marketing tactics to accelerate Pediatric growth.

Requirements

  • BS / BA in Marketing, Finance, Communications, Management, or Project Management
  • 1-2 years in eCommerce/digital marketing for CPG or Healthcare brands desired

Nice To Haves

  • Ability to effectively manage complex projects with multiple stakeholders
  • Initiative to identify opportunities and develop plans to drive business performance
  • Strong communication and collaboration skills
  • Business analytics and KPI tracking capabilities

Responsibilities

  • Manage innovation projects including the creation of P&L & demand templates, representing commercial needs on project team and leading cross-functional team to execute in market.
  • Develop and implement key consumer-facing marketing tactics including new product launch plans to execute across the Pediatric portfolio of products.
  • Manage the medical, legal, and regulatory review process including claims and promotional materials management, creation and formal submission and approvals.
  • Responsible for agency management and Integrated Agency Team process to ensure cohesive strategy across all Pediatric agency partners.
  • Partner with finance & external partners to manage consumer marketing budget.
  • Monitoring and reporting on competitive trends and market best practices.
  • Opportunity to evaluate competitive products consumption trends and track Pediatric new product launch performance
  • Ad hoc projects to support Consumer marketing needs.

Benefits

  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
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