Brand Manager - Adult Nutrition Healthcare Professional - Marketing - Columbus, OH

Abbott • Columbus, OH

4d • Onsite

About The Position

Abbott's nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives. Working at Abbott offers career development, free medical coverage in the Health Investment Plan (HIP) PPO medical plan, an excellent retirement savings plan with high employer contribution, tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit. Abbott is recognized as a great place to work globally and is listed as one of the most admired companies in the world by Fortune. It is also recognized as one of the best big companies to work for, and a best place to work for diversity, working mothers, female executives, and scientists.

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 2-5 years of brand management, HCP sales or business analytics experience
• 2+ years of demonstrated leadership of cross-functional teams
• Time and project management skills, including the ability to work on multiple projects at the same time
• Strong analytical skills and attention to detail

Nice To Haves

• MBA preferred
• Preferred experience in healthcare or food and beverage industry
• An ability to think strategically and develop annual plans and financial commitments
• An understanding of trends and an ability to respond to changing customer and HCP needs
• Creativity and an ability to produce innovative and original ideas; Intellectual curiosity
• The ability to manage and allocate budgets
• Written and verbal communication skills
• Experience with and an understanding of market research and data
• Sales experience a plus

Responsibilities

• Responsible for managing marketing activity for Therapeutic Nutrition (TN) Specialty Healthcare Professionals (HCPs) in the US including gratis, coupon strategy and material creation, and Field Sales Force execution/ sales direction
• Manages Adult Institutional Field Sales Force budget and partners with Brand team to align on input for forecast models and financial decisions
• Collaborates with extended brand team to execute creative and messaging consistent with Masterbrand strategy, positioning, and brand standards
• Responsible for monthly Adult Institutional HCP/Field Sales Force reporting and analysis across brands including creating & updating monthly performance dashboards for key KPIs to inform Brand, Cross functional, and Leadership teams of results and insights
• Responsible for Sales Meeting execution for Specialty HCPs
• Leads monthly call with Brands and select Field Reps, captures and publishes actions items, and is responsible for consulting with brands to develop agendas
• Collaborate with internal and external stakeholders to achieve objectives. These groups may include the HCP Sales team, Sales and Commercial Operations and Analytics, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies
• Identify risks, opportunities and define and align leadership to actionable gap solves

Benefits

• Career development with an international company
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement
• The Freedom 2 Save student debt program
• FreeU education benefit
• Relocation assistance offered

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level