Assistant Brand Manager, Marketing- Hostess

The J.M. Smucker Co.•Orrville, OH

3d•Hybrid

About The Position

The iconic Hostess brand has been a part of American snacking for more than 100 years. There are two open roles, and you will be assigned to support either Marketing Masterbrand or Marketing Impulse LTOs based on business needs. These roles will help drive strategy and execution across key parts of the Hostess business with the Masterbrand role focused on supporting brand strategy and execution, annual planning processes and business fundamentals. The Impulse LTO role will support the strategy, pipeline development and commercialization of our exciting and robust LTO portfolio.

Requirements

Bachelor’s degree is required (Marketing or Business degree is preferred)
At least 2 years of relevant CPG brand marketing experience
Experience manipulating/analyzing syndicated data (preferably Circana or Nielsen) to tell a marketing story and/or make recommendations about the business
Experience with Excel, Word, PowerPoint
Detail Oriented
Data/system knowledgeable/savvy
Strong communication and leadership skills
Demonstrated analytical strength
Experience tracking & optimizing business results, driving projects with cross functional excellence

Responsibilities

Support development and execution of brand strategies, marketing plans, annual brand plan and long-range planning related to base business or LTOs
Help translate consumer and marketplace insights into actionable marketing programs
Support launch of new products handed off from innovation and launch line extensions from concept to commercialization or manage day to day execution of LTO initiatives from concept to commercialization
Support packaging updates, claims approval, and commercialization readiness
Monitor brand or LTO performance (sales, share, distribution, pricing, promotion) and identify trends, risks, and opportunities
Support forecasting and manage budget and tracking of program marketing budget or LTO related spend
Prepare performance updates, scorecards and ad hoc reports for business reviews
Leverage consumer research, panel data, and syndicated data (e.g., Circana/IRI, Nielsen), customer and marketplace trends to develop actionable insights and strategic recommendations
Track competitive activity and emerging category trends
Collaborate with cross-functional partners in the development of new product ideas and platforms, product and profitability improvements or value engineering, and new product activation strategies, taking approved projects through the Stage Gate process.
Partner with CCB and Sales to support marketing or LTO initiatives across customers, including displays, seasonal programs, development of sell-in materials and internal communication tools