Assistant, Audience Development (Variable, 0 to 29 hours per week, February to October)

WOLF TRAP FOUNDATION FOR THE PERFORMING ARTS•Vienna, VA

7d•$19 - $19•Hybrid

About The Position

Coordinate external marketing and promotional outreach activities to increase ticket sales and awareness of Wolf Trap performances. Use a variety of marketing and promotional techniques to develop and execute acquisition plans aligned with the organization’s marketing strategy. Assist in developing targeting strategies and cultivate relationships to retain and acquire single-ticket buyers, group customers, and partners. The role is variable, with 0 to 29 hours per week, from February to October. The work schedule varies Monday through Friday and includes evening and weekend hours. The position is hybrid, with required onsite days and telework allowed, and pays $18.75 per hour. The role oversees Brand Ambassador and Wolfie Mascot activities; coordinates off-site events and on-site activations; supports research and development of local event and advertising opportunities; manages promotional outreach and partner communications; and assists with equipment, promotional inventory, and complimentary ticket offers. It also provides coverage at the Wolf Trap Press Office for select summer performances and performs other duties as assigned.

Requirements

Bachelor of Arts or Bachelor of Science degree in communications, marketing, business, hospitality management and tourism, or a related field, or equivalent transferable experience.
Motivated, outgoing, and an effective networker.
Effective and persuasive oral and written communication skills, including comfort speaking before and presenting to large groups.
Detail-oriented, able to multitask, and able to meet multiple deadlines.
Independent, responsible, creative, and self-motivated, with the ability to participate effectively in a team and work well with others.
Ability and willingness to work nights and weekends, especially during the summer season.
Proficiency in Microsoft Office programs, including Excel, Word, and PowerPoint.
Excellent organizational and administrative skills.
Sensitivity and commitment to the mission of Wolf Trap Foundation for the Performing Arts.
Able to remain stationary for 60% of the time; regularly operate a computer and other office equipment; occasionally stand, walk, stoop, bend, and reach with arms; frequently lift or move up to 50 pounds; and perform duties in high temperatures and humid weather for prolonged periods.

Nice To Haves

1–2+ years of experience in hospitality, arts, or entertainment.
Special events and/or promotional experience.
Previous Wolf Trap hospitality experience.
Some travel may be required.

Responsibilities

Schedule shifts, provide onsite supervision, and coordinate mileage and expense reimbursement for seasonal Brand Ambassadors, the Wolfie Mascot, and volunteers.
Coordinate off-site events, including pre-event planning, staff communications, equipment and inventory preparation, day-of load-in and onsite support, load-out, and post-event inventory and equipment needs.
Coordinate onsite activations, serving as the day-of point of contact with partners and staff and planning for partner and cross-departmental needs.
Assist with research and development of local events and advertising opportunities, including acquiring and developing community event partners and researching and implementing handbill locations for select shows.
Update and organize genre- and artist-specific outreach contacts with help from the Audience Development Intern.
Draft and deploy grassroots marketing emails.
Serve as a point of contact for ongoing communication regarding social media, e-blasts, onsite handbills, Enter-to-Win, and other promotional efforts.
Support summer and fall brochure partner outreach and maintenance, including restock follow-up, drop-off and shipping coordination, and communication about partner ticket offer selections.
Refine strategies for off-site event selection and brochure outreach using outreach mapping, past event data, and audience and schedule analysis.
Support equipment and promotional-item inventory and requests within the organization.
Coordinate complimentary ticket offers for Enter-to-Win promotions, community partnerships, and events.
Provide coverage at the Wolf Trap Press Office for select summer performances.
Perform other duties as assigned.