Assistant, Audience Development (Variable, 0 to 29 hours per week, February to October)

Wolf Trap Foundation For The Performing Arts•Vienna, VA

5d•Hybrid

About The Position

The Assistant, Audience Development coordinates external marketing and promotional outreach activities to increase ticket sales and awareness of Wolf Trap performances. The role uses a range of marketing and promotional techniques to develop and execute audience-acquisition plans aligned with the organization’s marketing strategy, and helps develop targeting strategies and relationships that retain and acquire single-ticket buyers, group customers, and partners. The position is variable, scheduled for 0 to 29 hours per week from February to October, and is hybrid, requiring some onsite work while allowing telework. The schedule varies Monday through Friday and includes evening and weekend hours. Pay is $18.75 per hour. The assistant coordinates Brand Ambassador, Wolfie Mascot, volunteer, event, and promotional activities; supports local event and advertising research; manages outreach and promotional communications; and maintains brochure and partner outreach. The role also supports promotional inventory and complimentary ticket offers and provides coverage at the Wolf Trap Press Office for select summer performances.

Requirements

Bachelor of Arts or Bachelor of Science degree in communications, marketing, business, hospitality management and tourism, or a related field, or equivalent transferable experience.
Motivated, outgoing, and an effective networker.
Effective and persuasive oral and written communication skills, including comfort speaking and presenting to large groups.
Detail-oriented, able to multitask, and able to meet multiple deadlines.
Independent, responsible, creative, and self-motivated, with the ability to contribute effectively in a team and work well with others.
Ability and willingness to work nights and weekends, especially during the summer season; some travel may be required.
Proficiency in Microsoft Office programs, including Excel, Word, and PowerPoint.
Excellent organizational and administrative skills.
Sensitivity and commitment to the mission of Wolf Trap Foundation for the Performing Arts.
Ability to remain stationary 60% of the time.
Ability to regularly operate a computer and other office equipment, such as a calculator, copier, and printer.
Ability to occasionally stand, walk, stoop, bend, and reach with arms.
Ability to frequently lift or move up to 50 pounds.
Ability to perform job duties in high temperatures and humid weather conditions for prolonged periods.

Nice To Haves

1–2 or more years of experience in hospitality, arts, or entertainment.
Special events and/or promotional experience.
Previous Wolf Trap hospitality experience.

Responsibilities

Schedule shifts, provide onsite supervision, and coordinate mileage and expense reimbursement for seasonal Brand Ambassadors, Wolfie Mascot staff, and volunteers.
Coordinate offsite events, including advance planning, staff communications, equipment and inventory preparation, event-day load-in and support, load-out, and post-event inventory and equipment needs.
Coordinate onsite activations, serving as the event-day point of contact for partners and staff and planning for partner and cross-departmental needs.
Assist with research and development of local events and advertising opportunities, including community event partner acquisition and development and handbill location research and implementation for select shows.
Update and organize genre- and artist-specific outreach contacts with assistance from the Audience Development Intern.
Draft and deploy grassroots marketing emails.
Serve as a point of contact for ongoing communication about social media, e-blasts, onsite handbills, Enter-to-Win, and other promotional efforts.
Support summer and fall brochure partner outreach and maintenance, including restock follow-up, drop-off and shipping coordination, and partner ticket offer selection and communication.
Refine strategies for offsite event selection and brochure outreach using outreach mapping, past event data, and audience and schedule analysis.
Support equipment and promotional-item inventory and requests within the organization.
Coordinate complimentary ticket offers related to Enter-to-Win promotions, community partnerships, and events.
Provide coverage at the Wolf Trap Press Office for select summer performances.
Perform other duties as assigned.