Assistant Athletic Director of Marketing and Fan Engagement 532085

Oklahoma State University•Stillwater, OK

1d•Onsite

About The Position

The Assistant Athletic Director of Marketing and Fan Engagement will lead and continuously improve strategy development, organization, scheduling, internal communication, and execution of marketing plans for OSU Football or Men's Basketball, and other sports & programs as determined in collaboration with supervisor) while overseeing the same for all OSU Athletics sports and programs. To help with these efforts, this position will serve as the primary point of contact for all marketing & gameday elements with sport program reps (coaches, operations directors, student-athletes, sport administrators, etc.), Creative Services, Advertising & Sales, Orange Power Studios (videoboard), Sponsorships, OSU Spirit, mascots, OSU Cowboy Marching Band, student spirit & leadership organizations, OSU Alumni Association, OSU campus leadership, and others. This position will lead the Marketing & Fan Engagement team of full-time employees and part-time student interns, in coordination with the Associate AD, in developing and executing marketing plans for all OSU Athletics programs. It will develop, document, and implement robust full- and part-time talent sourcing, identification, & training programs, set goals, ensure optimal marketing touchpoint quality, quantity, and timeliness, assist with marketing event presentation strategies to enhance awareness, interest, and the fan experience, and provide frequent feedback and accountability to promote growth. The position and its team will also work with Fanalytics & Business Intelligence to develop strategies, monitor performance, conduct and respond to market research (especially fan surveys), and continuously improve fan experience, retention, awareness, interest, and sales efforts. This position will also be heavily involved with yield strategy development - including pricing, packaging, policies, points & incentive programs, and schedules (on-sale dates, etc.) and storytelling strategy development including branding, advertising, social media, and sales. This unit also oversees execution and growth of other OSU Athletics events and operations and other duties as assigned. Performance will be measured by growth in the team's scoreboard metrics of crowd noise, total attendance, ticket utilization rate, and fan experience survey ratings, along with retention, sales, and revenue as the position and its team pursues the team mission: "Produce America's Rowdiest Atmospheres and most fun events." This applies to all sports and programs, including those managed by staff under this position's leadership.

Requirements

Bachelor's degree in Marketing, Public Relations, or related field (degree must be conferred on or before agreed upon start date)
One year of experience in college athletics marketing & event presentation
Proven ability to drive growth in crowd noise, attendance, and sales by relentlessly developing and executing innovative and creative ways to enhance the fan experience and market sport programs.
Ability to run show control, including developing run-of-show.
High energy & production output, creativity, proactivity, and openness to experimentation with humility to learn from unsuccessful initiatives.
Ability to lead, organize, inspire, and drive a team of full time and part time employees, including students.
Ability to create graphics to supplement or edit those built by Creative Services team.

Nice To Haves

Master's degree
3-5 years experience in NCAA Division I athletics marketing/promotions or University experience.

Responsibilities

Lead and continuously improve strategy development, organization, scheduling, internal communication, and execution of marketing plans for OSU Football or Men's Basketball, and other sports & programs.
Oversee marketing plans for all OSU Athletics sports and programs.
Serve as the primary point of contact for all marketing & gameday elements with sport program reps, Creative Services, Advertising & Sales, Orange Power Studios, Sponsorships, OSU Spirit, mascots, OSU Cowboy Marching Band, student spirit & leadership organizations, OSU Alumni Association, and OSU campus leadership.
Lead the Marketing & Fan Engagement team of full-time employees and part-time student interns in developing and executing marketing plans for all OSU Athletics programs.
Develop, document, and implement robust full- and part-time talent sourcing, identification, & training programs.
Set goals, ensure optimal marketing touchpoint quality, quantity, and timeliness.
Assist with marketing event presentation strategies to enhance awareness, interest, and the fan experience.
Provide frequent feedback and accountability to promote growth within the team.
Work with Fanalytics & Business Intelligence to develop strategies, monitor performance, conduct and respond to market research, and continuously improve fan experience, retention, awareness, interest, and sales efforts.
Be heavily involved with yield strategy development (pricing, packaging, policies, points & incentive programs, and schedules).
Be involved with storytelling strategy development (branding, advertising, social media, and sales).
Oversee execution and growth of other OSU Athletics events and operations.
Perform other duties as assigned.