Assistant/Associate Director of Programmatic Advertising - Executive Marketing Strategy

Hachette Book Group•New York, NY

4d•Hybrid

About The Position

The Assistant/Associate Director of Programmatic Advertising is a self-starting and data driven professional with experience across multiple programmatic platforms such as Amazon, Facebook, Google, TikTok, Reddit, and more. This individual will report to the Director of Advertising within the Executive Marketing Strategy department and manage a team of 2 to oversee the planning, execution, optimization, and reporting for all adult programmatic campaigns at HBG and advise on best practices with the children’s advertising team. They will also work closely with the Director on big-picture responsibilities such as structuring workflows, leading strategy & budgeting, and developing positive communications practices and relationships with HBG’s imprints.

Requirements

Experience with numerous programmatic platforms such as Meta, Amazon, Google, TikTok, and Reddit
Understanding of digital ads statistics, benchmarks, and reporting and the ability to communicate and action that information to push the envelope of HBG’s work and develop audience insights and targeting strategies that grow and convert author’s audiences
Ability to analyze trends in sales and marketing and to use research to contribute to the creation of proactive marketing campaigns and plans
Ability to transition between innovative and data-driven brainstorm and high attention to details and deadlines
Ability to manage a small team and educate younger team members on platform techniques
Ability to manage large budgets effectively, accurately, and with strong ROI
Exceptional communication skills, both verbal and written, with aptitude to communicate effectively in both individual and group settings regardless of audience
Drives change and innovation by improving work product or process, and challenges established norms where appropriate
Proven ability to build supportive and constructive relationships within and outside of the organization; takes the lead in inspiring others to work together for mutual benefit

Nice To Haves

Experience with project management software is a plus

Responsibilities

Oversee planning, execution, and optimization for full-funnel programmatic advertising campaigns for around 20 publishing groups bringing hundreds of frontlist titles per year to market in addition to a backlist of bestselling and acclaimed titles
Utilize internal reporting tools to develop a data-driven basis for recommendations and planning and continually test new ideas, practices, and trends to bring HBG’s work to the next level
Collaborate with title marketers to establish campaign goals and audience targets and ensure that they have a robust understanding of the campaigns that are in-market
Using HBG’s data & reporting resources, upkeep a reporting workflow with an eye toward profitability and KPIs that also sets imprint marketers up for success in internal and external meetings
Continually stay abreast of leading and emerging marketing practices in both the publishing and other industries and share best practices across HBG within reports, newsletters, and/or internal meetings
Assist advertising director with the infrastructural build-out of the programmatic advertising division that allows for innovative and flexible work and high-touch collaboration with imprint advertising liaisons
Assist advertising director with development of ad tech infrastructure across new and existing programmatic platforms