Assistant Account Executive, PR & PA

Mower•Syracuse, NY

About The Position

Mower is seeking an Assistant Account Executive, PR & PA to support public relations, public affairs and influencer marketing programs for agency clients. This entry-level role is ideal for a strong writer, curious researcher and organized communicator who is interested in media relations, influencer engagement, client service and integrated communications campaigns.

Requirements

0 to 2 years of experience in public relations, influencer marketing, communications, or a similar discipline.
Bachelor’s degree required.
Internship or professional experience in public relations, communications, influencer marketing, or a related field.
Strong writing, editing, research and organizational skills.
Solid verbal communication skills and comfort participating in meetings.
Ability to manage multiple timelines and deliverables in a fast-paced environment.
Interest in media trends, influencer marketing, creator culture and evolving communications platforms.
A proactive, collaborative mindset and willingness to learn.

Responsibilities

Support the execution of public relations, public affairs and influencer marketing programs across multiple client accounts.
Participate in client discussions with agency leadership and help facilitate appropriate strategies and tactics.
Support engagement with traditional media, emerging media, creators and social influencers.
Develop compelling pitch angles, research the media landscape and support efforts to secure editorial coverage.
Monitor traditional, digital and emerging media trends and help keep Mower’s media and influencer databases current.
Bring new ideas, timely insights and creative thinking to account teams on a regular basis.
Collaborate with PR/PA leadership and play an active role in executing client programs.
Work in a coordinated fashion with account, creative, social, media and strategy teams.
Draft and edit written materials, including media pitches, press materials, briefing documents, status reports and client updates.
Learn and apply Associated Press Stylebook guidelines, SEO best practices and agency writing standards.
Support influencer marketing programs, including research, outreach, tracking and reporting.
Help manage special events, media opportunities and client activation programs.
Think visually and identify opportunities to communicate through video, photography, graphics and social content.
Use agency tools to monitor, measure and report on client programs.
Stay current on client industry developments, communications trends and leading PR/PA practices.
Maintain client status reports and support measurement and tracking documents.
Manage multiple priorities and timelines in a fast-paced, team-oriented environment.