Arts & Events Marketing Manager

L'Alliance New York•New York, NY

3d•$26 - $36•Hybrid

About The Position

L’Alliance New York is the city’s premier center for French language and francophone arts and cultures, attracting over 150,000 visitors annually. As an independent, not-for-profit organization, its mission is to provide members and students with engaging French language classes and audacious multi-disciplinary programming that celebrates the diversity of francophone cultures and creativity around the world. L’Alliance New York is internationally known for offering the largest selection of fully-immersive French language courses and for its renowned cultural programming including the annual Bastille Day celebration, the Crossing The Line arts and performance festival, Animation First (the biggest animation festival in the U.S.), and the Comic Arts Fest. The Arts & Events Marketing Manager will work closely with the marketing team and colleagues across departments to coordinate and execute marketing plans for L’Alliance New York’s events and to meet revenue goals.

Requirements

Must hold valid U.S. work authorization.
Strong background in arts and event marketing.
Bachelor’s degree in the liberal arts or related fields, or equivalent experience.
Excellent written and verbal communication skills.
Deadline- and detail-oriented.
A collaborative mindset and an ability to work effectively with multiple stakeholders.
Available to work on evenings and weekends at L’Alliance New York events as needed.

Nice To Haves

Bilingual French/English is a plus.

Responsibilities

Coordinate and execute marketing plans for events in the Crossing The Line and Animation First festivals, Cinema programming, wine tasting series, and Family Saturdays, as well as the Gala de L’Alliance New York and other events.
Collaborate with Cultural Programming, Development, Operations, the Executive Office, artists, and external partners to align on strategy and execution.
Monitor, analyze, and report on event ticket sales.
Develop brand-aligned marketing materials to promote events in collaboration with the marketing and design teams as well as the cultural programming and development departments.
Produce copy for emails, web pages, blog posts, and print materials, advertising, and social media.
Track timelines, deadlines, and deliverables across multiple concurrent projects.
Route marketing assets for approval, trafficking and distributing them as needed.
Communicate in a professional manner with co-presenters, venues, vendors, and other partners.
Pursue new opportunities to promote and activate the L’Alliance New York brand.
Coordinate with Development and Executive Office on VIP recognition, seating, and photography.
Collaborate with the box office manager on seating and ticketing strategies.
Ensure consistent brand representation at all L’Alliance events.
Work with, manage, and support vendors as needed.
Attend events on evenings and weekends as needed.
Familiarity with Microsoft and Adobe suites and CMS platforms such as Raiser’s Edge/NXT and Ticket Tailor.
The person in this role will be expected to perform different tasks as necessitated by the role and the overall business objectives of L’Alliance New York.