Art Director (Temporary), Advancement Marketing Services

EAB•Richmond, VA

1d•Hybrid

About The Position

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards. For more information, visit our Careers page.

Requirements

Bachelor's degree in a related field
2 years of work experience in marketing or advertising environment
Possesses and applies the fundamentals of design and production, including use of Adobe Creative Suite (Acrobat, Illustrator, InDesign, Photoshop), the Macintosh operating system, Microsoft Word as well as a workflow/project management system
Knowledge of best practices designing and coding HTML emails
Knowledge of graphic optimization and web animation
Proven organizational skills and self-starter with ability to handle multiple priorities/deadlines in a fast-paced environment

Nice To Haves

Demonstrated ability to leverage direct marketing principles, think creatively and translate ideas into art, design, and other visual elements
Knowledge of and experience with web design and usability
Print production and postal regulations and guidelines
Animation and video design and execution, knowledge of Adobe After Effects, Adobe Premiere
A passion for design and the willingness to collaborate with and learn from other creative professionals
Effective communication, teamwork and problem-solving skills
Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.

Responsibilities

Research and develop understanding of each assigned client (new and existing) including school history, annual fund objectives, current challenges, current messaging platform/pillars and brand/graphic assets for existing and newly assigned clients
Understand, embrace and integrate clients’ brand (graphics and otherwise) in order to create and execute art, design and other direct marketing materials (mail, freemiums, email, webpages, social media display ads and more) to meet client objectives
Optimize client response rates by creating effective marketing packages built on proven direct marketing principles, strategies and tactics
Build emails and landing pages using HTML and CSS following best practices to ensure optimal performance across all email clients, browsers, and devices
Work within our marketing automation platform to build email templates and web experiences
Work within our content management system (CMS) to format content and configure functionality
Collaborate with client account team members, copywriters and digital team to help create innovative campaigns and ultimately ensure quality and timeliness
Prioritize and deliver work per established deadlines
Maintain current and accurate files of creative reference materials for assigned clients
Participate in team, creative and staff meetings, specifically client discovery and rediscovery discussions