Art Director, Cancer Care Creative Strategy

Medical University of South Carolina•Charleston, SC

9d•Onsite

About The Position

The MUSC Office of Communications and Marketing seeks a collaborative Art Director to lead creative direction, integrated campaigns, and enterprise storytelling for cancer-care initiatives. The role advances the quality and impact of cancer-care communications through audience-centered marketing and visual storytelling that strengthen the MUSC brand, engage audiences, and support strategic priorities. Reporting to the Senior Director of Brand Strategy, the Art Director translates complex clinical and scientific information into compelling campaigns for patients and other audiences throughout the cancer-care journey. The role develops creative brand strategy while remaining hands-on with design for priority initiatives. Working across clinical, research, academic, digital, and enterprise communications teams, the Art Director partners with internal stakeholders and agency collaborators to deliver cohesive, high-impact communications across channels. This is an in-person position based in Charleston, South Carolina, scheduled for 40 hours per week. The position includes frequent overtime as required and frequent rotating shifts. The role also involves the physical demands listed in the posting, including continuous standing, sitting, walking, indoor work, bending, and use of hands, as well as occasional lifting and frequent exertion of force.

Requirements

Bachelor's degree in Graphic Design, Visual Communication Design, Advertising, or a related field; the additional job description also accepts a bachelor's degree or equivalent work experience.
10 or more years of experience in graphic design, art direction, and creative leadership.
Experience leading and collaborating with external creative agencies.
Demonstrated ability to develop creative strategy while delivering hands-on design execution.
Exceptional design ability, conceptual thinking, refined visual aesthetic, and sound creative judgment.
Ability to lead creative direction, mentor designers, and improve the quality and consistency of creative work.
Ability to balance creative excellence with strategic marketing objectives using audience insights and performance data.
Experience using campaign analytics and audience research to inform creative strategy and optimize outcomes.
Proficiency with Adobe Creative Suite, Figma, PowerPoint, Canva, digital asset management systems, analytics platforms, accessibility tools, and project management software.
Ability to translate complex clinical and scientific information into clear, engaging visual communications.
Portfolio demonstrating brand identity development, integrated campaigns, and cross-channel execution across digital and print.
Experience building scalable design systems, templates, and creative standards.
Excellent communication, presentation, collaboration, and project management skills, including the ability to manage multiple priorities.
Knowledge of HIPAA requirements, accessibility standards, and inclusive design principles.
The additional job description specifies 7 years of progressive work experience and 2 years of management experience.
Applicants are asked to provide a resume, portfolio, and cover letter highlighting their experience, creative philosophy, and leadership motivation.

Nice To Haves

Experience in a creative agency, healthcare organization, or academic medical environment is preferred.

Responsibilities

Lead creative strategy for cancer-care initiatives, including integrated campaigns, visual systems, and storytelling across the patient journey.
Translate complex clinical and research information into compelling visual narratives.
Develop insight-driven creative solutions that strengthen brand positioning, increase engagement, and support measurable marketing objectives.
Partner with the Senior Director of Brand Strategy to advance enterprise-wide creative brand standards, alignment, and innovation.
Create hands-on designs for high-priority initiatives, applying conceptual thinking and visual craftsmanship.
Provide creative direction and mentorship to designers, freelancers, and agency partners.
Use audience insights, campaign performance, and engagement data to improve creative effectiveness.
Ensure internally and externally produced creative work aligns with MUSC brand standards and strategic direction.
Collaborate with marketing, communications, content, and digital teams to deliver integrated, accurate, channel-optimized campaigns.
Serve as a cross-functional creative partner across the enterprise.
Oversee the organization and retention of agency-produced assets in MUSC's digital asset management system, maintaining accessible, compliant, well-managed libraries.
Oversee creative asset development from concept through final delivery, ensuring quality, accuracy, and alignment with project objectives.
Manage creative workflows, timelines, and production across concurrent initiatives.
Produce production-ready artwork and collaborate with vendors and agency partners across print, digital, environmental, and multimedia channels.
Maintain efficient creative processes, file-management standards, and production systems.
Develop templates, toolkits, and resources that support cancer-care marketing, storytelling, and brand consistency.
Lead workshops, presentations, and coaching to promote creative best practices and improve communication quality.
Champion design excellence, innovation, and thoughtful storytelling.
Perform other duties as assigned.