Art Director

KREWE•New York, NY

8h•$0 - $165,000

About The Position

KREWE is seeking an Art Director to drive creative direction and concept development. This role involves partnering with the Founder & Creative Director to define and evolve KREWE’s creative direction, bringing forward campaign concepts, visual ideas, and creative frameworks that push the brand forward. The Art Director will establish a clear, differentiated point of view for each campaign and brand moment, generating, refining, and resolving ideas rather than just executing them, and making decisive creative calls that simplify and strengthen the work. Additionally, the role will own the quality and consistency of all creative output across various channels, translate direction into clear guidance for the team, and act as the primary filter for all work. The Art Director will also build creative systems and standards, translate creative standards into clear, actionable systems and frameworks, create defined “creative lanes” for team autonomy, reduce reliance on top-down approvals, and partner with the Project Manager to develop efficient processes. Continuous refinement of workflows to support scale without sacrificing quality is also key. The role includes leading creative direction for campaigns, photoshoots, and key brand moments, providing on-set direction, and balancing hands-on creative involvement with leadership oversight. Finally, the Art Director will lead and develop the creative team, managing and mentoring designers, photographers, and creatives, elevating team output through strong taste, clear feedback, and thoughtful selection, and building a culture of high standards, accountability, and creative ownership.

Requirements

8–10+ years of experience in art direction or creative leadership, ideally within fashion, lifestyle, or retail
A portfolio that demonstrates exceptional taste, strong point of view, and concept-driven work
Proven ability to generate ideas and translate them into cohesive, high-quality output
Experience working closely with founders or senior creative leadership
Strong editing instinct—knowing what to push, what to refine, and what to remove
Ability to turn creative standards into scalable systems and processes
Experience leading and developing creative teams
Highly organized with strong attention to detail and execution
Deep knowledge of design, photography, video, and cross-channel creative best practices
Proficiency in Adobe Creative Suite and Figma

Responsibilities

Drive Creative Direction & Concept Development
Partner with the Founder & Creative Director to define and evolve KREWE’s creative direction
Bring forward campaign concepts, visual ideas, and creative frameworks that push the brand forward
Establish a clear, differentiated point of view for each campaign and brand moment
Generate, refine, and resolve ideas—not just execute them
Make decisive creative calls that simplify and strengthen the work
Lead & Elevate Creative Execution
Own the quality and consistency of all creative output across photography, video, digital, social, print, OOH, and retail
Translate direction into clear guidance that enables the team to execute with confidence
Act as the primary filter for all work—editing, refining, and elevating output to meet brand standards
Ensure all work reflects a cohesive and elevated KREWE point of view
Build Creative Systems & Standards
Translate creative standards into clear, actionable systems and frameworks
Create defined “creative lanes” that allow the team to operate with autonomy
Reduce reliance on top-down approvals by building clarity into the system
Partner with the Project Manager to develop processes that enable efficient, high-quality execution
Continuously refine workflows to support scale without sacrificing quality
Direct Campaigns & Creative Production
Lead creative direction for campaigns, photoshoots, and key brand moments
Provide on-set direction and ensure execution aligns with the intended creative vision
Balance hands-on creative involvement with leadership oversight
Lead & Develop the Creative Team
Manage and mentor a team of designers, photographers, and creatives
Elevate team output through strong taste, clear feedback, and thoughtful selection
Build a culture of high standards, accountability, and creative ownership
Create the clarity and structure needed for the team to produce their best work