Poppi Art Director [Campaign/Culture]

PepsiCo • Austin, TX

23h • $110,700 - $185,250

About The Position

poppi is seeking an Art Director to develop and execute campaign creative and translate cultural trends into visual moments for the brand. Reporting to the Creative Director, the role helps lead poppi’s visual identity across digital, social, and in-person touchpoints, including launches, new flavors, culture moments, and ongoing social and influencer content. It combines strategic campaign thinking with hands-on design and fast-turn execution.

The Art Director partners with Brand Marketing, Social, and Influencer teams, as well as creative leadership, to shape campaign concepts and launch visual identities. The role leads art direction and design across social, e-commerce, influencer, email, print, and experiential work; supports shoots and physical activations; and maintains a consistent, high-quality brand identity. The position also supervises and mentors 1–2 direct reports and works with freelancers and external vendors in a fast-paced, high-volume environment.

Applicants must include a direct link to their design portfolio on their resume. The expected compensation range is $110,700–$185,250, with actual starting salary determined in part by location, job-related skills, experience, and education. An annual performance bonus has an eligibility target payout of 12% of annual salary. Paid time off is subject to eligibility and includes paid parental leave, vacation, sick, and bereavement time. PepsiCo also offers a benefits package, subject to elections and eligibility.

Requirements

• Associate degree in a related field, such as Fine Arts or Graphic Design.
• 4–6 years of experience in art direction or design.
• A portfolio demonstrating conceptual thinking and hands-on execution, from campaign-anchor work to fast-turn social content; resume must include a direct portfolio link.
• Fluency in social platforms, influencer culture, and internet trends.
• Strong typography, layout, and design fundamentals, with speed and adaptability.
• Comfort managing freelancers and vendors and mentoring junior talent.
• Collaborative, low-ego approach and ability to contribute to concepts while also executing urgent social assets.
• High attention to detail, strong taste, and a strong work ethic.
• Some management experience and willingness to supervise and mentor team members.
• Adaptability and resilience in response to change and shifting priorities.
• Experience communicating with cross-functional partners and strong presentation skills for communicating creative concepts.
• Experience with branded 360 campaigns and assets, with an emphasis on digital.
• Ability to thrive in a fast-paced, dynamic work environment.
• Proven success in content creation, social media campaigns, and new and emerging digital platforms.
• Advanced knowledge of Adobe Creative Suite, Photoshop, Illustrator, Microsoft Suite, Figma, and project-management tools such as Asana.
• Self-motivation and ability to work as a positive, passionate team player.

Nice To Haves

• Experience across motion design.
• Brand or creative agency experience in a fast-moving, social-first environment.

Responsibilities

• Partner with the Creative Director as a thought leader and strategic partner in developing and evolving campaign creative and launch visual identity.
• Develop and execute on-brand concepts across integrated digital, social, print, and experiential platforms.
• Create mood boards, visual handwriting, and presentation decks to communicate art direction for launches.
• Translate brand vision into cohesive, culture-driven campaigns in partnership with creative leadership.
• Lead art direction and manage the process for seasonal and flavor launch campaigns across web and social, including direct reports and freelance talent.
• Drive brainstorming and cross-functional ideation, bringing cultural and social trend awareness to the work.
• Design everyday assets and campaign-anchor work that establishes the visual tone for the team.
• Lead design and production of static and motion assets for social, e-commerce, influencer, and email.
• Develop fast-turn, trend-responsive content for cultural moments.
• Support and execute physical and print materials, including mailers, in-person activations, and out-of-home advertising.
• Contribute to on-site direction at headquarters video shoots and photo shoots as needed.
• Maintain consistency and quality across touchpoints, including typography, layout, and brand identity.
• Supervise, mentor, and support the growth of 1–2 direct reports; provide direction and feedback to external vendors and freelancers.
• Collaborate with Social and culture team leads to keep creative culturally relevant and defining for the brand.
• Manage multiple priorities and changing deadlines while maintaining quality in a high-volume launch calendar.
• Stay current on industry, market, and youth culture trends and identify relevant design directions for the brand.

Benefits

• Performance-based annual bonus with an eligibility target payout of 12% of annual salary.
• Paid time off, subject to eligibility, including paid parental leave, vacation, sick, and bereavement time.
• Medical, dental, and vision coverage, subject to elections and eligibility.
• Disability coverage.
• Health and dependent care reimbursement accounts.
• Employee Assistance Program (EAP).
• Accident, group legal, and life insurance.
• Defined Contribution Retirement Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree