The North Face: Art Director, Digital Tool Design & Development

VF Corporation • Denver, CO

6d • $73,440 - $91,800

About The Position

The North Face Global Brand Studio is seeking an Art Director to support the creative direction and experience design of digital tools used in global creative workflows. The role combines art direction, design systems, and emerging technology to help digital tools enable storytelling, collaboration, and the creation of brand experiences. The Art Director partners with Creative, Production, and Technology teams to support intuitive, inspiring, scalable tools, contributing both hands-on design and to the systems behind creative work. The position reports to the Sr. Manager, Digital Tool Design / Development and is based in Denver, Colorado.

The role also uses generative AI tools to concept, iterate, and produce on-brand imagery, visual explorations, and tool UI concepts. It explores emerging technologies, including AI-enabled tools, for practical ways to support creative development.

Requirements

• 3–5 years of experience and professional achievements; formal education in a related field is welcome but not the primary consideration.
• Experience in art direction, digital design, or creative systems within a global brand or agency environment.
• Demonstrated ability to contribute to creative direction across digital experiences, tools, or platforms.
• Strong understanding of design workflows, creative production, and how tools support the creative process.
• Ability to translate creative direction into practical, user-centered design solutions.
• Strong collaboration skills and experience supporting work across Creative, Production, and Technology teams.
• Clear communication skills and ability to build alignment with stakeholders and cross-functional partners.
• Hands-on approach with strong visual design, user experience thinking, and problem-solving skills.
• Interest in innovation, emerging technology, human-centered design principles, and improving how creative work gets done.
• Hands-on generative AI content-creation experience and proficiency with tools such as Magnific, Claude, and Figma Weave (formerly Weavy).
• Experience with other leading generative AI applications, such as Midjourney, Adobe Firefly, Runway, Google Gemini and Veo, Krea, or ChatGPT.
• Ability to write and refine prompts and build node-based or multi-step workflows to generate, edit, upscale, and enhance imagery and visual assets.
• Creative judgment to curate and refine AI-generated assets to meet brand and quality standards.
• Working knowledge of responsible AI use, including image rights, usage restrictions, and brand-safety considerations, and ability to follow company AI guidelines.
• Denver, Colorado location requirement.

Nice To Haves

• Experience designing or supporting digital tools, platforms, or design systems.
• Familiarity with asset management systems or creative workflow tools.
• Experience building repeatable generative AI workflows or templates that other designers can adopt.
• Portfolio examples showing generative AI work alongside traditional design craft.
• Experience supporting global teams or contributing to scalable creative systems.

Responsibilities

• Translate broader creative vision and creative needs into practical, intuitive design solutions for digital tools supporting global brand and creative workflows.
• Collaborate with Creative, Production, and Technology teams throughout tool development and implementation, from concept through rollout.
• Contribute to user experience, interaction design, and visual systems across digital platforms used by creative teams.
• Help maintain consistency and quality in how tools support brand standards, asset creation, and creative outputs.
• Gather and organize feedback from designers and creatives to refine tool usability and experience.
• Provide hands-on design support and share best practices with designers and cross-functional partners during tool development.
• Contribute to workflow improvements that make creative processes efficient, scalable, and effective.
• Support documentation, guidelines, and training materials to encourage adoption and consistent use across global teams.
• Use generative AI tools to concept, iterate, and produce on-brand imagery, visual explorations, and tool UI concepts that meet brand and quality standards.
• Explore emerging technologies, including AI-enabled tools, and identify practical opportunities to support creative development.
• Document and share AI workflows, prompts, and learnings with designers and cross-functional partners.

Benefits

• Additional compensation awards may be available, which may include an annual incentive plan, sales incentive, or commission potential.
• VF Corporation offers benefit programs; detailed benefit information is provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed