Area Vice President, RTD & Convenience

Pernod Ricard

1d • $185,400 - $231,700 • Hybrid

About The Position

The Area Vice President, RTD & Convenience leads strategic direction, commercial delivery, and route-to-market execution for Pernod Ricard USA’s RTD & Convenience portfolio. Reporting to the DVP General Manager, GEM, the role is accountable for profitable growth, stronger customer and distributor partnerships, expanded market opportunities, and the capabilities needed to compete effectively in RTD and Convenience. The position translates broader business ambitions into a focused growth strategy and scalable execution models, with particular emphasis on winning in the Convenience channel, expanding distribution, and driving share growth.

This senior commercial leadership position works closely with National Accounts, Brand Teams, Commercial Marketing, S&OP, Supply Chain, distributors, and external partners. The successful candidate brings a general management mindset, exceptional commercial acumen, executive presence, and the ability to balance strategic leadership with operational execution while influencing stakeholders across a highly matrixed organization.

The role leads the annual operating plan and business performance, develops route-to-market solutions, strengthens senior customer and distributor relationships, and guides innovation and portfolio planning. It also leads and develops a high-performing team, builds capabilities across the commercial organization, and contributes to the Commercial Leadership Team and the evolution of the RTD & Convenience strategy. Travel of up to 50% is required.

Requirements

• Bachelor’s degree required.
• Minimum 12 years of progressive experience in consumer goods, beverage alcohol, spirits, or a related industry.
• Minimum 5 years in senior commercial leadership roles, including Director, Senior Director, or Vice President level positions.
• Demonstrated success developing and executing growth strategies that deliver sustainable and profitable results.
• Deep experience in route-to-market strategy, distributor management, customer development, channel strategy, and commercial planning.
• Proven ability to influence stakeholders across a highly matrixed organization.
• Strong track record of building high-performing teams and developing talent.
• Ability to travel up to 50%.

Nice To Haves

• MBA or advanced business degree.
• Experience in RTD, Convenience, National Accounts, distributor management, or beverage alcohol.

Responsibilities

• Own the annual operating plan for RTD & Convenience from strategy through execution.
• Deliver revenue, volume, market share, profitability, distribution, availability, and velocity objectives.
• Monitor category, channel, customer, state, and brand performance against market and competitive benchmarks.
• Use analytics, dashboards, and performance management routines to identify risks and opportunities and drive action plans.
• Establish and cascade clear objectives and key results to support alignment and accountability.
• Develop scalable route-to-market solutions that enable growth and execution excellence.
• Evaluate ways to strengthen distributor engagement and expand market coverage across priority customers and geographies.
• Partner with distributors to improve execution, promotional effectiveness, merchandising, and portfolio focus.
• Implement new ways of working and support resource models, tools, and processes that improve commercial effectiveness and enable growth at scale.
• Build and strengthen senior-level relationships with convenience customers, retailers, distributors, and channel partners.
• Partner with National Accounts and customer teams on integrated customer and channel plans that drive category growth and strengthen partnerships.
• Improve chain-level execution through broader distribution, increased visibility, and stronger customer engagement.
• Develop customer-centric selling solutions that drive profitable growth and strengthen brand equity.
• Ensure innovations and key activations launch successfully within customer planning timelines.
• Partner with Brand Directors, Global RTD teams, Commercial Marketing, S&OP, and Supply Chain teams to bring innovation to market.
• Ensure innovation plans use consumer, shopper, and customer insights and can be executed in the Convenience channel.
• Align forecasts, customer authorizations, and production timelines to support launches and portfolio growth.
• Optimize portfolio strategy to maximize consumer relevance and commercial return; develop portfolio sell stories for customer engagement and execution.
• Lead, coach, and develop a high-performing team, establishing priorities, performance expectations, and operating rhythms.
• Build RTD & Convenience capabilities across the broader commercial organization and foster collaboration, accountability, inclusion, performance excellence, and continuous improvement.
• Contribute strategic perspective and leadership as an active member of the Commercial Leadership Team.
• Contribute to the development and evolution of the RTD & Convenience strategy, aligned with PRUSA commercial priorities and long-term growth ambitions.
• Create a go-to-market roadmap grounded in shopper, consumer, customer, and channel insights.
• Identify growth opportunities in Convenience through distribution expansion, improved velocity, customer programming, and e-commerce activation.
• Optimize route-to-market strategies and portfolio sell stories, and partner with Brand Teams, Global RTD teams, Commercial Marketing, and external agencies on market-relevant plans and programs.

Benefits

• Flexible work policy; the posting describes a hybrid option with flexibility to work remotely two days a week.
• The company offers employee benefits and perks; details are provided at PRUSABenefits.com.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive