Area Sales Manager, DFR (East)
About The Position
BRINC is seeking a high-performing Area Sales Manager with deep expertise in selling complex technology solutions into public safety agencies, matched by an equal passion for developing teams. This position blends individual sales goals with hands-on team leadership. You'll continue carrying your own book of business while coaching, mentoring, and enabling your team to hit their goals — making this an ideal role for a top performer who's ready to lead without stepping away from the deals that got them there. This role requires candidates to reside within the U.S. Eastern time zone.
Requirements
- 5+ years of enterprise-level, quota-carrying field sales experience with a consistent record of 85%+ quota attainment.
- Demonstrated success selling DFR solutions, RTCC technology, or comparable complex public safety systems.
- Strong relationships with senior leadership and command staff in law enforcement/public safety.
- Excellent client service skills: professional communication, executive presence, and stakeholder alignment.
- Ability to travel domestically 50%+ of the time to meet with agencies.
- Highly organized, motivated, and goal-oriented with a strong sense of urgency.
- Comfortable managing long, consultative sales cycles while maintaining pipeline discipline.
- Proficiency in Google Workspace and CRM platforms (HubSpot preferred).
Nice To Haves
- Sales leadership/managerial experience
- Channel partner management
- CRM reporting
- Military or law enforcement background
Responsibilities
- ASMs remain quota-carrying sellers and are expected to drive revenue directly (70% Individual Contributor)
- Own approximately 50 named accounts
- Carrying and forecasting against a personal quota
- Driving new logo acquisition and expansion opportunities
- Leading complex sales cycles with public safety agencies and executive stakeholders
- Maintaining accurate pipeline management and CRM hygiene
- Executing BRINC’s sales motions across DFR, Takeoff, Guardian, Lemur, and LiveOps
- Setting the standard for deal quality, preparation, and customer engagement
- Supporting and enabling a small group of sellers (30% Leadership)
- Supporting onboarding and ramp for new Territory Account Executives
- Providing deal strategy guidance, qualification support, and execution coaching
- Participating in pipeline reviews and forecast discussions
- Reinforcing sales process discipline and messaging consistency
- Assisting with territory planning and account strategy
- Serving as a first point of escalation for sales execution questions
- Providing ongoing feedback to the VP of Sales on rep performance and field execution
- Partnering closely with Sales Engineering and Product Specialists to support technical discovery, demos, and solution design
- Coordinating with Training and Enablement to support rep onboarding, skill development, and GTM readiness
- Working with Customer Success to support smooth handoffs, successful deployments, renewals, and expansions
- Collaborating with Revenue Operations on pipeline hygiene, forecasting accuracy, territory alignment, and reporting
- Supporting and strengthening strategic partnerships
Benefits
- Comprehensive medical, dental and vision plans for our employees and their families
- 401K plan
- Maternity and paternity leave
- Flexible Time Off (Exempt) / Paid time off (Non-Exempt)
- Flexible work environment
- Orca pass (for those in Puget Sound)
- Free parking (Seattle office)
- Free snacks, drinks and espresso (Seattle office)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
