Area Sales Leader - Northeast Region
About The Position
The Area Sales Leader leads, coaches, and develops branch sales teams across an assigned territory to achieve revenue growth, market expansion, and customer acquisition objectives. The role partners with Branch Managers, Branch Sales Leaders, and operational leadership to execute sales strategies, improve performance, and promote accountability and customer-focused selling. It provides strategic direction while maintaining an active field presence to coach sellers, strengthen customer relationships, and identify growth opportunities. The Area Sales Leader works with executive and regional leadership to set sales goals and performance objectives, turns those goals into actionable plans, and monitors progress through reviews, pipeline evaluations, and sales metrics. The role also recruits and develops sales talent, supports consistent use of sales processes and CRM, collaborates across departments, and travels between branch locations.
Responsibilities
- Lead and develop branch sales teams across multiple locations in the assigned territory.
- Partner with Branch Managers and Branch Sales Leaders to develop and execute local market sales strategies.
- Work with executive and regional leadership to establish annual sales goals, revenue targets, and performance objectives.
- Translate annual sales goals into actionable territory, branch, and individual performance plans.
- Coach, mentor, and provide performance feedback to sales professionals and branch teams.
- Monitor progress through performance reviews, pipeline evaluations, and sales metrics; implement corrective action plans when needed.
- Promote accountability by recognizing strong performance and addressing performance gaps through coaching and development.
- Conduct ride-alongs, sales observations, pipeline reviews, and coaching sessions.
- Analyze sales metrics and implement action plans to improve individual and team results.
- Recruit, interview, onboard, and develop sales talent.
- Ensure consistent execution of company sales processes, CRM utilization, and forecasting expectations.
- Build and maintain relationships with key customers, strategic partners, and community organizations.
- Collaborate with Operations, Marketing, HR, Finance, and other departments to support an exceptional customer experience.
- Monitor market trends, competitive activity, and customer needs to identify growth opportunities.
- Assist with budgeting, territory planning, and annual sales planning.
- Travel regularly between branch locations to support sales teams and business objectives.
Benefits
- Excellent pay
- Medical, dental, and vision coverage
- Company-paid life insurance
- Company-paid short-term disability
- 401(k) with employer match
- Paid vacation and company holidays
- Training and career development
- Company vehicle, if applicable to the job
- Immediate qualification for the ALL In Ownership Plan for eligible full-time employees
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
