Area Sales Leader - Northeast Region

Pye-Barker Fire & Safety • Alpharetta, GA

5d

About The Position

The Area Sales Leader leads, coaches, and develops branch sales teams across multiple locations in the assigned territory to achieve revenue growth, market expansion, and customer acquisition objectives. The role partners with Branch Managers, Branch Sales Leaders, and operational leadership to execute company sales strategies, improve performance, and foster accountability and customer-focused selling. It provides strategic direction while maintaining an active field presence to coach sellers, strengthen customer relationships, and identify growth opportunities.

The Area Sales Leader works with executive and regional leadership to establish annual sales goals, revenue targets, and performance objectives, then translates those goals into territory, branch, and individual plans. The position monitors results through performance reviews, pipeline evaluations, and sales metrics, and takes corrective action when needed. It also recruits and develops sales talent, supports consistent use of sales processes and CRM, builds customer and partner relationships, collaborates across departments, and assists with budgeting and annual planning. Regular travel between branch locations is required.

Responsibilities

• Lead and develop branch sales teams across multiple locations in the assigned territory.
• Partner with Branch Managers and Branch Sales Leaders to develop and execute local market sales strategies.
• Partner with executive and regional leadership to establish annual sales goals, revenue targets, and performance objectives for assigned branches and sales teams.
• Translate annual sales goals into actionable territory, branch, and individual performance plans.
• Provide ongoing coaching, mentoring, and performance feedback to help sales professionals and branch teams achieve established goals and targets.
• Monitor progress against annual goals through regular performance reviews, pipeline evaluations, and sales metrics, implementing corrective action plans when needed.
• Foster accountability by recognizing high performance and addressing performance gaps through coaching and development.
• Conduct regular ride-alongs, sales observations, pipeline reviews, and coaching sessions.
• Analyze sales performance metrics and implement action plans to improve individual and team results.
• Recruit, interview, onboard, and develop high-performing sales talent.
• Ensure consistent execution of company sales processes, CRM utilization, and forecasting expectations.
• Build and maintain relationships with key customers, strategic partners, and community organizations.
• Collaborate with Operations, Marketing, HR, Finance, and other departments to deliver an exceptional customer experience.
• Monitor market trends, competitive activity, and customer needs to identify growth opportunities.
• Assist with budgeting, territory planning, and annual sales planning initiatives.
• Travel regularly between branch locations to support sales teams and business objectives.

Benefits

• Excellent pay
• Medical, dental, and vision coverage
• Company-paid life insurance
• Company-paid short-term disability
• 401(k) with employer match
• Paid vacation and company holidays
• Training and career development
• Company vehicle, if applicable
• Immediate qualification for the ALL In Ownership Plan for eligible full-time employees

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed