Area Marketing Manager

CROWNE PLAZA MELBOURNE OCEANFRONT•Melbourne, FL

3d•Onsite

About The Position

The Area Marketing Manager serves as the brand overseer and local marketing engine for three lifestyle-positioned oceanfront properties on Florida’s Space Coast. This hands-on, execution-focused role requires someone who can think strategically and execute independently — developing content, managing digital channels, and translating property activity into compelling marketing across all platforms. Driftwood is a roll-up-your-sleeves culture. We’re forward-thinking, on trend, and allergic to the same old approach. We want someone with a point of view, the confidence to champion it, and the work ethic to back it up. If you need hand-holding or a committee to make decisions, this probably isn’t the right fit. If you’re energized by autonomy, variety, and properties with real personality — keep reading.

Requirements

3–5 years of marketing experience in hotel and/or F&B environments; prior hands-on experience in multi-property or area roles is a plus.
Demonstrated social media content creation and channel management experience, with a portfolio that reflects lifestyle brand sensibility.
Proficiency in Canva.
Working knowledge of OTA platforms, Google Business Profile management, and brand.com content management systems.
Familiarity with at least one major brand flag system (Hilton, Marriott, or IHG) and comfort navigating brand standards and portal tools.
Experience with email marketing platforms and CRM systems.
Strong writing and copyediting skills — you can write a caption, a subject line, a website paragraph, and a menu description with equal confidence.
Comfort with analytics tools (Meta Business Suite, Google Analytics, or equivalent) and ability to translate data into actionable recommendations.
Current, legal, and unrestricted ability to work in the United States.

Nice To Haves

Experience across multiple brand flag families (Hilton + Marriott, or Hilton + IHG, etc.).
Established relationships with local Florida travel and lifestyle media or influencer community.
Photography or video production experience beyond iPhone content capture.
Experience with pre-opening or rebranding marketing programs.

Responsibilities

Manage all hotel and restaurant social media accounts across Instagram, Facebook, TikTok, and any other active platforms for all three properties and their F&B outlets.
Develop and execute monthly content calendars for each property and outlet — photography, video, copy, and scheduling.
Be present at property activations, F&B events, and key moments to capture photo and video content for use across social and digital channels.
Monitor engagement, respond to comments and messages, and build community across all platforms.
Track social analytics and make data-driven adjustments to content strategy and posting cadence.
Make content and copy updates across all digital platforms: brand.com pages, property vanity sites, and all restaurant and outlet websites.
Maintain accurate and current OTA listings across Expedia, Booking.com, and all relevant channels: photos, descriptions, amenities, and seasonal content.
Own Google My Business, Yelp, and CVB listings for all three hotels and their F&B outlets: hours, menus, photos, and review response cadence.
Manage single-platform menu listings (OpenTable, Resy, SinglePlatform, or equivalent) and ensure all third-party restaurant profiles are current.
Coordinate with the VP of Marketing and Revenue Management on brand.com promotional modules, rate offers, and Hilton Honors / Marriott Bonvoy / IHG One Rewards program content.
Produce or coordinate all property marketing materials: F&B menus, promotional flyers, event signage, in-room collateral, email campaigns, and digital ad creative.
Ensure all guest-facing materials — printed and digital — meet brand standards for each flag (Hilton, Marriott, and IHG) and reflect the property’s lifestyle positioning.
Maintain and organize the property imagery and collateral library; ensure all stakeholders (DOSM, GM, F&B teams, Revenue) have access to current, properly filed assets.
Manage print production vendors and coordinate on timelines, proofing, and delivery.
Work closely with the VP of Marketing on larger creative projects, brand updates, and website redesigns.
Coordinate and supervise professional photo and video shoots at the properties; develop shot lists, brief photographers, and manage asset delivery and filing.
Capture on-site content (iPhone or equivalent) for real-time social use at activations, events, and seasonal moments.
Identify, vet, and coordinate media and influencer visits: outreach, agreements, on-site hosting, and content review.
Maintain press kit materials and property fact sheets in coordination with the VP of Marketing.
Serve as the marketing partner for each property’s restaurant and outlet teams: develop promotional campaigns, seasonal programming support, and event marketing.
Act as a strategic resource and sounding board for the F&B team on activation ideas, ensuring outlet programming has the marketing support it needs to reach the right audience.
Ensure all restaurant digital presences — social accounts, websites, listing platforms — reflect current menus, hours, programming, and photography.
Work with the DOSM, Revenue Manager, and VP of Marketing to develop the annual marketing plan and budget for each property, aligned to revenue goals.
Compile and submit a monthly marketing reporting round-up: performance across all channels, campaign results, engagement data, and strategic recommendations.
Proactively monitor local market trends, competitive set activity, and relevant cultural moments to inform content and campaign strategy.
Manage email marketing programs for the properties: database growth, monthly campaigns, and performance tracking.
Identify local brand partnerships and community marketing opportunities aligned with each property’s positioning.