Area Director of Marketing

Stonebridge Hospitality Associates•Atlanta, GA

1h•Hybrid

About The Position

The Director of Marketing is responsible for the strategic leadership and execution of all marketing initiatives, including brand positioning, digital presence, and market performance for the hotel’s full-service operations. This role develops and implements comprehensive marketing strategies to drive demand, increase revenue, and enhance the hotel’s competitive positioning.

Requirements

Bachelor’s degree from an accredited institution in Marketing, Business, or a related field, or equivalent industry experience.
Demonstrated expertise in marketing strategy development, including digital marketing, advertising, and brand positioning within a full-service hotel environment.
Proven success leading the development and execution of integrated marketing campaigns that drive demand and revenue growth.
Strong communication and negotiation skills, with the ability to effectively manage relationships with external partners, media contacts, and internal stakeholders.
Advanced proficiency in marketing platforms, analytics tools, and Microsoft Office, with the ability to evaluate performance and optimize campaign effectiveness.
Strong analytical capabilities, including the ability to interpret market trends, performance metrics, and competitive data to inform strategic decisions.
Exceptional organizational and leadership skills, with the ability to manage multiple priorities while driving execution and accountability.
Ability to operate both independently and collaboratively, partnering cross-functionally to achieve marketing and business objectives.

Responsibilities

Provide professional, polished service at all times, representing the hotel in alignment with brand standards and leadership expectations.
Lead the development and execution of comprehensive marketing strategies to drive demand, increase revenue, and strengthen market positioning.
Oversee all marketing and advertising initiatives, including media planning, placement, and budget management in alignment with the annual marketing plan.
Direct field marketing efforts and promotional initiatives to effectively position the hotel’s services, amenities, and unique offerings.
Establish and maintain strategic relationships with local business leaders, community organizations, chambers of commerce, and industry partners to enhance visibility and reputation.
Oversee the creation, organization, and deployment of marketing assets, including photography, digital content, and collateral materials.
Partner cross-functionally with operational departments to ensure alignment and effective execution of marketing initiatives and guest-facing strategies.
Collaborate with the General Manager to develop, implement, and manage the hotel’s annual marketing plan and budget.
Collaborate with sales, revenue management, and operations counterparts on overall commercial strategy.
Utilize data-driven insights to analyze market trends, campaign performance, and competitive positioning; adjust strategies to optimize results.
Maintain strong relationships with media contacts and external partners to support public relations efforts and brand exposure.
Prepare and present comprehensive reports, including market analysis, campaign performance, and forecast projections, to leadership and ownership groups.
Represent the marketing function in leadership, staff, and ownership meetings, providing strategic insights and recommendations.