Area Director of Sales & Marketing

DRIFTWOOD HOSPITALITY MANAGEMENT•Asheville, NC

1d•Onsite

About The Position

Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel. The Radical Hotel & Zelda Dearest Some hotels sell rooms. We create stories people want to step inside. We are seeking an experienced, strategic, and relationship-driven Area Director of Sales & Marketing to lead revenue generation, brand positioning, and sales strategy for two of Asheville’s most distinctive hospitality experiences: The Radical Hotel and Zelda Dearest. This is an opportunity for a bold hospitality leader who understands how to balance creativity with commercial performance — someone who can drive group business, cultivate community partnerships, elevate brand presence, and lead with both strategy and style. About the Hotels The Radical Hotel A member of Hilton’s Tapestry Collection, The Radical is located in Asheville’s River Arts District and transforms a historic industrial building into an art-forward boutique hotel experience. Featuring thoughtfully designed guest rooms, acclaimed food & beverage concepts, rooftop experiences, and immersive programming, The Radical blends elevated hospitality with the creative energy of Asheville. Zelda Dearest A proud member of Small Luxury Hotels of the World, Zelda Dearest is a wildly romantic, design-driven boutique hotel inspired by the spirit of Zelda Fitzgerald — intimate, eclectic, theatrical, and unapologetically original. Together, these properties redefine independent hospitality in Asheville.

Requirements

5+ years of hotel sales leadership experience, preferably within boutique or lifestyle hospitality
Proven success driving group, corporate, and catering revenue
Strong understanding of independent hotel branding and experiential marketing
Exceptional communication, networking, and relationship-building skills
Experience managing hotel sales systems, reporting, and forecasting
Creative thinker with a strong business mindset
Passion for hospitality, culture, food & beverage, and community engagement
Ability to thrive in a fast-paced, entrepreneurial environment

Responsibilities

Lead all sales and marketing efforts for both hotels
Develop and execute strategic sales plans to maximize transient, group, corporate, and catering revenue
Build strong relationships with local businesses, tourism partners, event planners, and community organizations
Identify and pursue new market opportunities and revenue streams
Collaborate with revenue management to optimize ADR, occupancy, and total hotel profitability
Oversee digital marketing strategy, brand partnerships, public relations, and social presence
Lead, mentor, and inspire the sales team through accountability and creativity
Represent both properties at industry events, networking functions, trade shows, and client meetings
Partner closely with operations and F&B leadership to ensure seamless guest and client experiences
Analyze market trends, competitive positioning, and performance metrics to drive decision-making