West Coast Area Manager, Outlet

Rag & Bone•West Hollywood, CA

3d•$110,000 - $125,000•Onsite

About The Position

The West Coast Area Manager is a newly created field leadership role responsible for driving the commercial and cultural performance of rag & bone's WC outlet locations, including Cabazon, Camarillo, Carlsbad, San Francisco, Las Vegas, Seattle, Houston, and San Marcos. Reporting to the Sr. Director of Outlets and directly leading the WC Store Managers, this role bridges brand strategy and store-level execution, translating company priorities into tangible results across the territory. This is a field-based role for a commercially sharp, people-first operator who builds strong teams, develops talent, and leads with real presence on the floor. The Area Manager will be expected to spend meaningful time in each location, coaching in real time and creating the conditions for sustained high performance.

Requirements

5+ years of retail management experience, including at least 2 years as a multi-unit or area manager in a specialty or premium brand environment
Proven track record of driving comparable sales performance and building high-performing store teams
Deep fluency in retail KPIs and P&L fundamentals, with the ability to translate data into action
Strong coaching and talent development skills, with demonstrated success developing managers and creating internal career pathways
Excellent communication skills, clear, direct, and effective across field teams, corporate partners, and senior leadership
Experience in outlet or off-price retail preferred; understanding of value-driven consumer dynamics is a plus
Familiarity with premium or luxury brand positioning and the ability to maintain brand integrity in a multi-channel environment
Experience supporting new store openings and managing high-volume, tourist-driven markets preferred
Proficiency in retail analytics tools and reporting platforms preferred
Willingness and ability to travel regularly across the WC territory
Ability to work a flexible schedule based on the needs of the business
Ability to lift at least 30 lbs, and to carry, push, pull, squat, kneel, twist, turn, climb, crawl, reach, and bend
Building effective teams and motivating others
Compassion and understanding of others, with a strong customer focus
Ethics, values, integrity, and respect
Active listening and composure
Self-awareness and the courage to stand alone when needed, including managerial courage
Strong business acumen and decision quality
Comfort dealing with ambiguity and a strong drive for results
Skilled at planning and delegation
Ability to develop direct reports and others
Ability to manage and measure work effectively

Nice To Haves

Experience in outlet or off-price retail preferred
Understanding of value-driven consumer dynamics is a plus
Experience supporting new store openings and managing high-volume, tourist-driven markets preferred
Proficiency in retail analytics tools and reporting platforms preferred

Responsibilities

Own the P&L and KPI performance across all WC locations, including net sales, gross margin, conversion, ADS, AUR, UPT, and net margin %
Develop and execute territory-level strategies to drive volume, traffic conversion, and transaction growth
Review and respond to daily, weekly, and monthly reporting, identifying trends, course-correcting quickly, and communicating clearly upward
Partner with the Buying and Merchandising team to ensure each store's assortment reflects the needs of its specific customer and market
Lead business reviews with each store management team, setting clear targets and holding leaders accountable to outcomes
Directly lead, coach, and develop WC Store Managers, serving as their primary performance partner and career advocate
Identify and develop internal talent pipelines, including ASM-to-SM candidates, to support the growth of the outlet division
Conduct regular in-store visits with structured coaching agendas, providing real-time feedback on floor execution, associate development, and customer experience
Lead the recruitment, selection, and onboarding of store management talent in partnership with HR
Ensure consistent, high-quality performance management practices across all locations
Champion the rag & bone brand identity across all WC outlet locations, ensuring the elevated brand experience is preserved even in the value-driven outlet environment
Set and maintain standards for visual merchandising, store environment, and associate styling and presentation
Model and reinforce a clienteling culture that drives repeat visit behavior and loyalty, even in high-traffic tourist markets
Partner with Marketing on local activations, center partnerships, and events that drive traffic and community engagement
Ensure all locations maintain operational excellence across inventory management, shrink control, scheduling, payroll adherence, and loss prevention
Support new store ramp strategies within the territory
Serve as the escalation point for operational and HR issues, partnering with cross-functional teams to resolve quickly
Ensure consistent adherence to company policy, brand standards, and employment regulations across all WC stores
Act as the primary voice of the WC outlet market in cross-functional forums, providing field perspective on assortment, pricing, promotions, and brand initiatives
Collaborate closely with the Sr. Director of Outlets and peer Field Leaders to align on strategy and share best practices
Partner with HR, Finance, Visual, and Training teams to deliver integrated support to store teams
Demonstrate a strong learning and self-development mindset
Proactively and openly seek feedback for self-improvement
Demonstrate emotional maturity and emotional intelligence