Area Manager, Chain Division

Morales Beverage Group (MBG)Houston, TX
Hybrid

About The Position

Reporting to the Regional Branch Manager, the Area Manager, Chain Division, is responsible for leading and growing our wine business across key retail markets. This role manages a team of wine sales representatives and drives execution in major chains, delivering strong results in distribution, volume, and premium brand growth. The position serves as the direct connection between suppliers, key accounts, and field execution teams, ensuring MBG Texas delivers best-in-class service, programming, and market execution in the on-premise channel.

Requirements

  • 21 years or older
  • High School Diploma or GED
  • Strong retail and wine knowledge
  • Proven ability to lead and develop high-performing teams
  • Demonstrated success achieving goals in competitive markets
  • Ability to manage multiple projects effectively and professionally
  • Excellent communication skills and the ability to interact across teams in a fast-paced environment while building relationships
  • Must be proactive, resourceful, and efficient
  • Hold a valid and current Texas driver’s license within MVR policy guidelines throughout employment
  • Ensure reliable, insured transportation, in accordance with company policy
  • The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
  • Must be able to pass a background and drug screening for hire and randomly throughout employment

Nice To Haves

  • 5+ years wine sales experience preferred
  • 2+ years leadership experience preferred

Responsibilities

  • Lead, coach, and develop a team of Off-Premise Sales Representatives across assigned markets
  • Conduct ride-withs focused on wine selling and execution
  • Hold team accountable to goals, PODs, and distribution
  • Establish clear expectations for execution, professionalism, and results
  • Support hiring, onboarding, training, and territory transitions
  • Conduct performance reviews, coaching sessions, and corrective action when required
  • Own delivery of monthly, quarterly, and annual sales, distribution, and revenue goals
  • Execute supplier business plans, scorecards, and priority initiatives
  • Ensure consistent call frequency, routing discipline, and market coverage
  • Track PODs, distribution, and revenue growth
  • Execute displays, features, and tastings
  • Build strong relationships with key off-premise operators and decision-makers
  • Lead key account calls and assist with menu placements and promotions
  • Develop new off-premise account opportunities
  • Resolve customer issues while protecting MBG relationships
  • Serve as a market ambassador for MBG and its supplier partners
  • Ensure accurate CRM usage, reporting, and documentation
  • Manage expenses, mileage, and policy compliance
  • Maintain knowledge of Texas alcohol regulations
  • Partner with HR on performance management and employee relations
  • Manage routing and territory coverage
  • Use Encompass, MyDay, and reporting tools
  • Ensure TABC and pricing compliance
  • Partner with logistics for delivery execution
  • Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement
  • Establish and maintain effective working relationships with staff, department leaders and executive leadership

Benefits

  • Equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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