Area Leader of Marketing - Thousand Oaks

Raising Cane's • Thousand Oaks, CA

7d • $95,000 - $115,000

About The Position

The Area Leader of Marketing (ALM) is responsible for local marketing efforts supporting Raising Cane’s restaurants within an assigned area. The role uses market expertise and awareness of changing market dynamics to identify traffic drivers and create and execute marketing plans at market and restaurant levels. The ALM leads sponsorship planning, negotiation, and execution, supports restaurants with day-to-day branding and marketing needs, and works in collaboration with the Business Unit team.

The role spends most of its time in the market and restaurants, building community relationships, promoting Raising Cane’s, and supporting local activities. It also leads marketing for new restaurant openings and reports on the impact of marketing activities. The physical work environment includes a fast-paced kitchen, customer interaction, and inside and outside work in varied temperatures. Work may involve walking, standing, lifting, bending, food products and common allergens, industrial equipment, and commercial cleaning products requiring personal protective equipment.

Requirements

• At least 3 years of marketing experience.
• Field marketing experience in a multi-unit restaurant or retail environment.
• Knowledge and experience planning and negotiating sponsorships, including establishing relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact.
• Detail-oriented, organized, and able to manage multiple changing priorities.
• Self-driven, flexible, energetic, and able to communicate effectively in writing and verbally.
• Able to work effectively and efficiently independently and collaboratively.
• Proficiency with Microsoft Excel, PowerPoint, and Word.
• Able to travel up to 80% within the designated area and live within the assigned area.
• Able to work nonstandard hours, including nights and weekends, to support brand and restaurant events and activities.
• Bachelor’s degree or relevant experience in a field marketing role.

Nice To Haves

• Marketing or Communications degree preferred.

Responsibilities

• Act as the market expert by tracking demographics, traffic drivers, competition, and other market dynamics that affect sales, and apply that knowledge to marketing plans.
• Serve as a brand ambassador and primary contact for community partners, building strong community relationships.
• Spend most of the time in the market and restaurants connecting with the community, promoting Raising Cane’s, and supporting restaurants.
• Lead on- and off-site market activities that support the brand and local community.
• Oversee active community involvement, including local outreach and requests submitted through the community request system.
• Create and execute annual market- and restaurant-level marketing plans, reevaluating them quarterly.
• Lead New Restaurant Opening marketing planning and execution, including marketing plans, pre-canvassing, on-site pre-opening and opening-day support, and post-opening marketing.
• Plan, negotiate, and manage sponsorships, follow the approved sponsorship process, and maximize sponsorship benefits.
• Support restaurants in the area with marketing activities and questions.
• Enforce Raising Cane’s brand standards and marketing philosophies in restaurants and the market.
• Support activations and activities planned at the support office as needed.
• Prepare weekly, monthly, and quarterly reports on the impact of marketing activities.
• Provide feedback to the RSO on campaigns, programs, and tools.

Benefits

• Performance bonus and discretionary awards may be included in the compensation package.
• Medical, financial, and other benefits.
• 401(k) eligibility.
• Paid time off benefits, including vacation and sick time.
• Parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level