Area General Manager

Elase•Phoenix, AZ
•Hybrid

About The Position

The Area General Manager leads Elase MedSpa locations in Arizona and is accountable for consistent KPI performance, sales growth, and positive EBITDA results. The role requires strong business acumen, leadership, and sales and operations experience, including multi-unit management and leading managers and service providers. The position reports to the Senior Vice President of Sales and Operations. The role leads 5–10 direct reports who manage 50 or more employees across at least five locations. It oversees clinic operations, team development, sales, financial performance, client service, compliance, and execution of company standards. The position is hybrid, combining on-site work and work from home, and requires residence in the Phoenix metro area. Travel to area spa locations is required at least three days per week; national travel will be less than 10% of the year. This is a full-time, salary-exempt position with a minimum of 40 hours per week.

Requirements

  • High school diploma required; bachelor's degree preferred.
  • At least 4 years of relevant experience.
  • At least 2 years of experience managing high-performing teams.
  • Demonstrated success managing a P&L and exceeding sales and KPI targets.
  • Advanced leadership experience, including the ability to lead and develop diverse employees in a fast-paced environment.
  • Ability to design effective training programs and strong coaching skills.
  • Exceptional organizational skills and ability to manage multiple tasks and situations effectively.
  • Excellent interpersonal skills and ability to engage positively with clients and coworkers.
  • Ability to hold team members accountable to sales and core-values expectations.
  • Ability to learn modern technologies quickly and approach issues with a solution-oriented mindset.
  • Expertise in change management and genuine interest in the aesthetics industry.
  • Excellent written, verbal, and active-listening skills, with the ability to communicate at all levels of the organization.
  • Fluency with computers and phones and technical knowledge of software and applications, including MS Office Suite and HubSpot.
  • Must be located in the Phoenix metro area.
  • Ability to travel to designated-area spa locations at least three days per week; national travel is required for less than 10% of the year.

Nice To Haves

  • Bachelor's degree.
  • Experience in hospitality, retail, or the spa industry.
  • Experience managing multi-unit operations in the beauty and wellness space.
  • Experience managing employees with elevated medical credentials, such as nurses, opticians, or medical assistants.

Responsibilities

  • Lead and develop a team of 5–10 direct reports managing 50 or more employees across at least five locations.
  • Train and develop the team to uphold operational and client-service standards.
  • Partner with Human Resources to support team performance and accountability.
  • Hold regular team meetings and one-on-one check-ins, and provide ongoing training.
  • Create individual development plans for General Managers and coach, mentor, and provide feedback to team members.
  • Identify high-potential employees and build an internal advancement pipeline; recruit, retain, and develop a high-performing, diverse team.
  • Achieve monthly and quarterly sales goals for each location and the area overall.
  • Identify KPIs and partner on tactics to meet targets and drive results.
  • Coach teams on operational excellence and sales initiatives; drive revenue and profitability.
  • Monitor location budgets, expenses, and financial performance; manage the regional P&L and optimize EBITDA through cost control, revenue enhancement, and operational efficiency.
  • Conduct financial reviews and provide actionable insights to improve profitability.
  • Oversee day-to-day operations of multiple clinic locations to meet standards for quality, service, and profitability.
  • Develop and implement operational policies and procedures to improve efficiency and effectiveness.
  • Identify opportunities and coach General Managers and client coordinators accordingly.
  • Work cross-functionally with business partners and visit locations regularly to build rapport and observe key behaviors.
  • Champion Elase’s core values and maintain relationships with clients, staff, and the community.
  • Develop strategic business plans by analyzing sales results and setting plans to meet or exceed goals.
  • Assess area sales needs and maintain a strong pipeline of sales talent.
  • Analyze sales data and market trends to identify growth opportunities and implement strategies.
  • Ensure locations comply with industry regulations, company policies, and safety standards.

Benefits

  • 401(k) with company match.
  • Paid time off and paid holidays.
  • Affordable health, dental, and vision insurance with company contributions toward premiums.
  • Company-paid disability and life insurance.
  • Free and discounted services.
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