Area Director of Sales

John Carver Inn & Spa•Plymouth, MA

22h•Hybrid

About The Position

The Area Director of Sales will be based at the John Carver Inn & Spa and will provide sales leadership and strategic support for both the John Carver Inn & Spa and Inn on the Square. This dual-property leadership role is responsible for driving revenue growth, market share, and overall sales performance across both hotels while ensuring alignment with company values, brand standards, and operational goals. The Area Director of Sales will lead all aspects of the sales effort including business development, account management, group and transient sales strategy, community engagement, and team collaboration. Serving as the primary sales leader for the Plymouth market while also supporting the Falmouth property, this individual will work closely with hotel leadership teams to maximize occupancy, ADR, and overall profitability through strategic planning, relationship building, and proactive market positioning. This position requires a highly organized and relationship-focused leader who can balance the unique market dynamics of both properties while fostering a culture of accountability, collaboration, continuous improvement, and exceptional hospitality.

Requirements

Leadership – ability to effectively motivate, mentor, coach & counsel others to perform well (including appropriate documentation)
Customer Service – deliver hospitable service that is attentive, friendly, efficient and courteous; demonstrate patience, tact and diplomacy
People Skills – ability to collaborate, create rapport, and work effectively with others
Communication Skills – ability to effectively listen & communicate professionally, both verbally and in writing
Problem-Solving & Analytical Skills – ability to identify the issue, collect and analyze information to understand the problem and effectively resolve. Identify, recommend, and implement best practices
Judgment & Discretion – appropriately handle confidential and sensitive information
Organizational & Time Management Skills – ability to appropriately schedule time to meet job demands, multi-task, prioritize, follow through, and work efficiently with limited supervision
Aptitude & Adaptability – ability to learn quickly and adapt to changing priorities and business needs
Composure – ability to maintain composure and work under pressure, managing stress to meet business demands. (Calmly handle all customer and employee interactions & issues)
Attention to Detail – ability to follow instructions and achieve thoroughness and accuracy when accomplishing tasks
Computer skills/ Technical Aptitude – proficiency in computer technology, i.e. e-mail, MS Word, Excel, & other hotel related systems. Utilize technology to enhance organizational efficiency
Training – ability to share knowledge and act as a resource in teaching others to perform tasks efficiently and safely
Strong sales & relationship management skills
Strong aptitude in working with numbers and comprehending Excel spreadsheets
Keyboarding and general office administration skills
Digital Marketing – must stay current on digital marketing and social media trends.
Business Travel Sales – must have 1 - 3 years’ experience, and strong closing skills.
5 year’s hotel & sales experience needed.
Must have strong background in hotel sales.
Must be very knowledgeable with social media, digital media and content management.
College education and/or equivalent work experience; Delphi.fdc a plus.
Must have strong writing and communication skills.

Nice To Haves

Hotel opening experience preferred.

Responsibilities

Assists with the development of the hotel's marketing and sales plan based on the hotel's position and strengths within each market segment
Represents the hotel at various community, industry, and civic functions and maintain/cultivate these relationships
Leads, trains, and mentors staff including hiring, coaching development, performance evaluations, disciplinary actions, and terminations
Analyzes and understands the competition's strengths and weaknesses for each market segment and successfully directs marketing activities against each.
Identifies and maintains constant communications with the hotel's key accounts.
Actively sells room nights through outside sales calls, tours, etc.
Perform as the driver of all revenue and ensure quarterly and annual revenue goals are achieved for the hotel.
Develop sales action plans, and forecast and evaluate trends to modify strategies that will enhance revenues effectively.
Ensure that hotel credit procedures and audit guidelines are followed.