Area Director of Sales & Marketing - Grenada & Dominica Hotels

IHG•Miami, FL

1d•$200,000 - $220,000•Remote

About The Position

This role is the top commercial position overseeing two resorts: InterContinental Dominica and Six Senses Grenada, with InterContinental Grenada opening in Q3 of 2026. The Area Director will develop and implement strategies to achieve revenue and room night sales goals, set sales and marketing strategies, create and implement tactical plans, and monitor results. The position requires leadership in deploying sales and marketing colleagues, developing the team through training and coaching, assigning performance goals, fostering a positive working environment, and building relationships with key clients and stakeholders. Strategic planning involves leading the commercial plan, analyzing growth opportunities, and developing sales strategies to maximize revenue across seasons. Cluster sales management includes developing travel and trade show plans, coordinating with global sales teams, monitoring sales performance, and nurturing a proactive sales culture. Financial management includes preparing departmental budgets, creating commercial plans to drive occupancy and revenue, and producing monthly reports and sales forecasts. The role also involves creating programming to drive incremental revenues, communicating special needs for VIPs and key guests, and leading marketing efforts to upsell guests. Responsible business practices include working with local leaders for hotel exposure, marketing sustainable aspects of the hotel, managing advertising investments, raising brand awareness, and identifying improvements in marketing and sales performance. Ad-hoc duties may also be required.

Requirements

Required qualifications, technical skills, and experience in a similar role in luxury hotels with proven results.
Five or more years of experience in a senior sales and marketing role.
Experience in managing a remote team(s); dual property experience is ideal.
Strong knowledge of the Caribbean market and business trends preferred.
Technical skills include Advanced MS Office and familiarity with various property systems.

Nice To Haves

Dual property experience is ideal.

Responsibilities

Develop and implement strategies to ensure revenue and room night sales goals are achieved.
Develop and implement sales and marketing strategies.
Create and implement tactical plans and monitor results.
Deploy sales and marketing colleagues for comprehensive coverage of key markets, segments, and customers.
Develop your team and improve their performance through training, coaching and feedback.
Assign performance and development goals for colleagues; monitor achievement of revenue targets and course correct when needed.
Drive a great working environment for your teams to thrive, creating synergy between the two resorts and a sense of one team.
Develop and maintain great working relationships with key clients, guests, vendors and communities in local markets.
Lead the strategic commercial plan for both resorts, working with Revenue Management and Marketing Communications.
Implement strategies and programming that are tailored to the market segments of both resorts.
Analyze growth opportunities across key segments with Revenue Management and GMs.
Develop a strong sales strategic plan that maximizes high season revenue and creates shoulder season opportunities.
Develop and execute strategy with digital marketing and PR partners to maximize awareness, interest, and realized revenues for the resorts.
Develop a comprehensive travel and trade show plan to maximize coverage and impact.
Work closely with Luxury Lifestyle Global Sales to coordinate sales plans.
Monitor sales deployment and performance of the sales team.
Nurture a proactive sales culture and an effective prospecting program.
Prepare departmental budgets and financial plans including both resorts' commercial plan.
Create and implement commercial plans that drive measurable incremental occupancy, achieve RevPAR goals, food and beverage, and catering revenues.
Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share, and monitor performance to ensure actual sales meet or exceed established revenue plan.
Review monthly reports and sales forecasts to analyze current/potential market and sales trends.
Coordinate activities to increase revenue and market share and monitor performance to meet or exceed established revenue plans.
Create programming at both resorts to drive incremental revenues.
Communicate special needs for arriving VIPs, large groups, and other key guests.
Lead marketing efforts to upsell guests on hotel services, offerings, and amenities.
Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel.
Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities.
Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity.
Raise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media-related inquiry.
Identify improvements to marketing activities and overall hotel sales performance and work with other departments.
Ad-hoc duties – unexpected moments when we must pull together to get a task done.