Area Business Development Dir

Encompass Health • Memphis, TN

1d

About The Position

The Area Business Development Director provides strategic marketing leadership and support for multiple hospitals in an assigned region. The role partners with hospital CEOs, leadership teams, clinical leaders, and corporate partners to strengthen referral relationships, expand access to rehabilitation services, and achieve operational goals. The director leads and develops marketing teams, executes market-wide strategies, and promotes accountability, collaboration, and patient-centered care.

The position monitors operational and market performance, develops data-informed marketing plans, identifies opportunities and risks, manages marketing operations and budgets, and oversees admission-related processes. It also builds referral-source relationships and collaborates on marketing materials, advertising, public relations, and media outreach.

Requirements

• Valid driver’s license and an acceptable driving record according to company policy.
• At least 2 years of experience as a marketing representative or nurse liaison in a healthcare environment.
• Successful track record leading, managing, or directly performing sales and marketing.

Nice To Haves

• Bachelor’s degree in a related area preferred.
• Sales and marketing experience in a healthcare environment preferred.
• Physician relations, case management, or managed care experience preferred.
• Knowledge of the local healthcare market preferred.

Responsibilities

• Provide strategic marketing leadership and support for multiple hospitals within an assigned region.
• Monitor admissions, discharges, volume trends, payer mix, case mix, patient outcomes, and other key performance metrics to achieve operational goals.
• Develop and execute marketing plans, using data and CRM insights to measure performance and optimize results.
• Identify market opportunities and risks, and communicate recommendations and performance updates to hospital and senior leadership.
• Lead marketing operations, including recruiting, hiring, coaching, and developing marketing team members.
• Manage territory assignments, sales strategies, budgets, and grassroots outreach initiatives.
• Oversee admission-related processes, including insurance verification, pre-certification requirements, discharge planning, reimbursement considerations, and resource utilization.
• Partner with clinical and hospital leadership to evaluate admission appropriateness, enhance existing services, and identify opportunities.
• Build and maintain referral-source relationships by educating stakeholders about services and differentiating the organization from competitors.
• Collaborate with corporate partners on marketing materials, advertising campaigns, public relations efforts, and media outreach that support market objectives.

Benefits

• Affordable medical, dental, and vision plans for full-time and part-time employees and their families.
• Paid time off that accrues over time.
• Tuition reimbursement and continuing education opportunities.
• Company-matching 401(k).
• Employee stock purchase plan.
• Flexible spending and health savings accounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed