Area Vp Business Development

Adoration Health•Nashville, TN

20h

About The Position

The Area Vice President (AVP) of Business Development identifies and pursues new business opportunities to drive growth and revenue for an assigned area or territory. The role leads a team of account managers and works closely with the Regional Vice President of Business Development to develop and execute strategies that include market analysis, competitor research, and partnership development. The AVP supports the negotiation and closing of new business, manages client relationships, and promotes customer satisfaction. The position helps strengthen the company's market presence and achieve its financial goals. Adoration Health, an affiliate of BrightSpring Health Services, provides services in the home for patients, families, and caregivers. The organization describes itself as community-focused and caring, with a mission to support patients in living with dignity and finding fulfillment.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.
Ten years of experience in hospice and/or home health business development.
Proven success developing and executing strategic marketing plans.
Experience in strategic planning and collaboration with executive, sales, product development, and key operational groups.
Strong analytical, communication, and negotiation skills.
Ability to work with remote teams across multiple locations.
Relationship-building skills.
Excellent presentation, public speaking, and sales skills.

Nice To Haves

A deep and broad professional network aligned with the target client base.
Demonstrated success building a new book of business, managing client relationships, and closing and growing accounts.

Responsibilities

Implement sales and marketing strategies to grow and expand the Home Health business in the assigned area.
Direct the area business development team's implementation of sales strategy through discussions with the team.
Monitor and maintain information on the market area, including competitors and marketing strategies, and work with the RVP of Business Development to develop a marketing plan aligned with budgeted volume projections.
Manage and direct the area business development team in planning in-services and presentations and addressing issues with referral sources.
Initiate and coordinate contract negotiations with agencies, funding sources, facilities, insurance companies, and managed care organizations.
Support and promote the company's philosophy to referral sources in the community.
Maintain comprehensive working knowledge of the organization's markets, including referral sources, competitors, governmental agencies, and major payer groups, and apply it to sales planning and public relations.
Monitor industry and marketplace changes and opportunities for competitive advantage.
Participate in the annual Home Health Division budgeting process for the area of responsibility.
Hold business development leaders and teams accountable for monthly, quarterly, and annual budgets and business and clinical quality goals.
Provide leadership, mentoring, coaching, and development to direct reports.
Report plans and progress toward business, admission, and clinical/quality goals to the Division President and Company CEO.
Recruit, interview, hire, and train direct reports.
Monitor turnover in the area of responsibility.
Ensure proper hiring, training, and development of newly hired staff.
Work with support departments and payer contracting to negotiate strong contracts.
Monitor metrics proactively to effect positive change before month-end.
Collaborate with business partners and use appropriate resources to accurately forecast monthly admissions and growth.
Work in an assigned territory and area of operation that may change based on business need.