Applications Programmer (Salesforce Marketing Cloud)
About The Position
Configure, develop, and maintain Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, Content Builder, and MobileConnect (SMS) Design and implement end-to-end customer engagement journeys, including triggered, scheduled, and event-driven communications across email and SMS channels Lead SMS enablement efforts, including short code provisioning support, keyword setup, opt-in/opt-out workflows, and compliance with messaging regulations (e.g., consent management, TCPA guidelines) Develop, optimize, and manage data architecture within Marketing Cloud, including data extensions, relational data models, and complex SQL queries for segmentation and targeting Build dynamic, personalized, and data-driven content using AMPscript and Marketing Cloud scripting capabilities Perform audience segmentation and campaign targeting using behavioral, demographic, and transactional data Integrate Salesforce Marketing Cloud with external systems (e.g., CRM platforms, APIs, data sources) to support data synchronization and campaign execution Monitor, troubleshoot, and resolve issues related to campaign execution, SMS delivery, automations, and data processes Ensure all solutions comply with internal security, privacy, and data governance standards Collaborate with cross-functional teams including business stakeholders, developers, and analysts to gather requirements and deliver solutions Create and maintain technical documentation, including solution design, data flows, and operational procedures Support knowledge transfer and provide guidance to internal teams as needed Follow established change management, release management, and project management processes
Requirements
- Minimum of three (3) years of hands-on experience in Salesforce Marketing Cloud development and administration
- Strong technical expertise in: AMPscript for dynamic content and personalization SQL for data extraction, transformation, and segmentation within Marketing Cloud
- Proven experience designing and implementing multi-channel campaigns, including email and SMS
- Hands-on experience with MobileConnect, including SMS campaign setup, keyword management, and consent/opt-in compliance processes
- Solid understanding of data management concepts, including data modeling, segmentation strategies, and audience lifecycle management
- Experience integrating Marketing Cloud with external systems such as Salesforce CRM or other enterprise platforms using APIs or connectors
- Familiarity with regulatory and compliance requirements related to handling sensitive data (e.g., PII, data privacy standards, messaging compliance)
- Experience working in structured environments with defined processes for security, change control, and approvals
- Strong analytical and problem-solving skills with the ability to troubleshoot complex technical issues
- Knowledge of digital accessibility standards (e.g., WCAG, Section 508) and their application in email and digital communications
Nice To Haves
- Five (5) or more years of Salesforce Marketing Cloud experience
- Salesforce Marketing Cloud Developer and/or Consultant certification
- Advanced experience with: Journey Builder orchestration and automation strategies Complex data models and large-scale audience segmentation SMS compliance frameworks and short code provisioning processes
- Experience supporting healthcare, insurance, or other highly regulated industries
- Strong experience integrating Marketing Cloud with Salesforce CRM and other enterprise systems
- Familiarity with REST/SOAP APIs and Marketing Cloud APIs
- Experience with Agile or hybrid project delivery methodologies
- Strong documentation and communication skills, with the ability to translate technical concepts to non-technical stakeholders
Responsibilities
- Configure, develop, and maintain Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, Content Builder, and MobileConnect (SMS)
- Design and implement end-to-end customer engagement journeys, including triggered, scheduled, and event-driven communications across email and SMS channels
- Lead SMS enablement efforts, including short code provisioning support, keyword setup, opt-in/opt-out workflows, and compliance with messaging regulations (e.g., consent management, TCPA guidelines)
- Develop, optimize, and manage data architecture within Marketing Cloud, including data extensions, relational data models, and complex SQL queries for segmentation and targeting
- Build dynamic, personalized, and data-driven content using AMPscript and Marketing Cloud scripting capabilities
- Perform audience segmentation and campaign targeting using behavioral, demographic, and transactional data
- Integrate Salesforce Marketing Cloud with external systems (e.g., CRM platforms, APIs, data sources) to support data synchronization and campaign execution
- Monitor, troubleshoot, and resolve issues related to campaign execution, SMS delivery, automations, and data processes
- Ensure all solutions comply with internal security, privacy, and data governance standards
- Collaborate with cross-functional teams including business stakeholders, developers, and analysts to gather requirements and deliver solutions
- Create and maintain technical documentation, including solution design, data flows, and operational procedures
- Support knowledge transfer and provide guidance to internal teams as needed
- Follow established change management, release management, and project management processes
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
