Annual Giving Copywriter

The National Park Foundation•Washington, DC

3d•Hybrid

About The Position

The Annual Giving Copywriter creates compelling, donor-centered fundraising content that inspires engagement, retention, upgrading, and philanthropic support across the National Park Foundation’s Annual Giving programs. As a member of the Philanthropy team, the Copywriter develops persuasive content for email, direct mail, digital advertising, donor journeys, stewardship communications, landing pages, and other donor-facing channels. The role works closely with Annual Giving, Donor Relations, Marketing, and Communications to ensure messaging is emotionally resonant, brand-aligned, informed by data, and optimized for fundraising performance. The position supports NPF’s internal fundraising engine by creating digital and direct mail content that deepens donor relationships, advances revenue goals, and reinforces the impact donors make across America’s national parks. It uses emerging AI tools, audience insights, testing results, and fundraising best practices to produce effective multichannel direct-response campaigns.

Requirements

Exceptional fundraising writing, editing, proofreading, and storytelling skills.
Demonstrated understanding of direct-response fundraising principles and donor psychology.
Ability to write compelling donor-centered content that motivates action and builds loyalty.
Strong understanding of email, direct mail, and digital fundraising, as well as donor lifecycle communications.
Knowledge of audience segmentation and personalization strategies.
Ability to balance creativity with data-driven decision-making.
Experience translating complex programmatic information into compelling donor-focused narratives.
Excellent organizational and project-management skills, including the ability to manage multiple projects and meet deadlines.
Strong interpersonal and collaboration skills and ability to work across departments and stakeholder groups.
Experience using AI tools responsibly to improve efficiency, content development, testing, and ideation.
Proficiency with Microsoft Office Suite.
Five or more years of professional writing experience or experience in a related field such as direct marketing or communications.
Demonstrated success writing content that drives fundraising revenue and donor engagement.
Experience writing across multiple fundraising channels, including email, direct mail, and digital platforms.

Nice To Haves

Bachelor’s degree in Communications, Journalism, English, Marketing, Fundraising, Creative Writing, or a related field.
Three or more years of fundraising, direct-response, nonprofit marketing, agency, or donor communications experience.
Experience with CRM, email marketing, and fundraising platforms.
Knowledge of nonprofit fundraising best practices and donor stewardship principles.

Responsibilities

Develop persuasive fundraising copy for email, direct mail, SMS, donation pages, digital advertising, canvassing teams, and other selected fundraising channels.
Write acquisition, renewal, sustainer, reactivation, upgrade, and stewardship communications.
Develop fundraising campaign themes, donor-centered messaging frameworks, and storytelling concepts.
Create high-quality content aligned with fundraising best practices that communicates donor impact, urgency, and clear calls to action.
Tailor messaging to target donor audiences and segments, and stay current on NPF funding priorities and projects.
Review and edit content for accuracy.
Build and maintain donor-journey messaging across acquisition, retention, upgrade, sustainer, and stewardship programs.
Develop content for automated cultivation and stewardship series.
Write fundraising landing pages, donation forms, confirmation pages, and digital engagement experiences.
Support integrated campaign planning and maintain consistency across online and offline donor touchpoints.
Partner with fundraising staff to develop and implement copy-testing strategies.
Analyze campaign performance, participate in A/B testing, and apply findings, engagement trends, and audience insights to refine future content.
Collaborate with annual giving, donor relations, and marketing teams, as well as designers and production staff, to ensure content works effectively across channels.
Participate in campaign planning meetings and content reviews, incorporating stakeholder feedback while maintaining fundraising integrity and donor focus.
Ensure communications reflect NPF’s voice, values, and mission and maintain consistent messaging across campaigns and donor communications.
Serve as an internal resource for donor-centered writing and fundraising storytelling.
Help document copy standards, templates, and fundraising communication best practices.