Annual Campaign Manager

BHI Senior Living•Indianapolis, IN

4h•$65,520 - $86,767

About The Position

BHI Senior Living operates Life Plan Communities that combine vibrant lifestyles with comprehensive care and long-term security for residents. The organization is a faith-based nonprofit with more than 50 years of serving older adults and operates ten Life Plan Communities and two Active Adult Communities in Indiana, Michigan, and Ohio. The Annual Giving Manager supports BHI Foundation’s six Indiana communities by building donor relationships and strengthening annual giving. The role develops fundraising campaigns, grows recurring giving, demonstrates the impact of donor support, and helps turn first-time donors into lasting philanthropic partners. The position develops and evaluates annual giving strategy, manages budgets and campaign performance, cultivates and solicits donors, leads multichannel fundraising campaigns, and oversees donor stewardship. It also analyzes fundraising results, prepares reports with Foundation Operations, and collaborates with Marketing & Communications, community Executive Directors, Major Gifts Officers, and other Foundation colleagues.

Requirements

Bachelor’s degree in fundraising, communications, marketing, business, nonprofit management, or a related field.
Three to five years of experience in annual giving, fundraising, nonprofit marketing, donor relations, or a related field.
Experience planning and executing direct-response fundraising campaigns, including direct mail and digital appeals.
Experience using donor relationship management systems.
Strong written communication skills, including the ability to develop compelling, donor-centered fundraising messages.
Demonstrated project management skills and ability to manage multiple campaigns, deadlines, and priorities simultaneously.
Strong analytical skills and ability to interpret fundraising performance data to guide decisions and improve results.
Excellent interpersonal, relationship-building, organizational, and communication skills.
Ability to collaborate across teams and communities while exercising independent judgment and maintaining confidentiality.

Nice To Haves

Certified Fund Raising Executive (CFRE) credential.
Familiarity with Blackbaud Raiser’s Edge NXT.
Experience with fundraising analytics, donor segmentation, campaign testing, and performance measurement.
Experience in senior living, healthcare, or other mission-driven nonprofit organizations.
Familiarity with digital fundraising platforms, online giving tools, and donor engagement technologies.

Responsibilities

Develop, implement, and evaluate a comprehensive annual giving strategy across six Indiana communities, including goals, objectives, calendars, and revenue projections with Foundation leadership.
Manage the annual giving budget, monitor progress toward goals, and adjust strategies to improve participation, retention, and revenue growth.
Build relationships with annual donors and prospects, supporting progression from initial engagement to recurring and sustained giving.
Identify, qualify, and cultivate new donors through targeted outreach, and personally solicit and secure annual gifts of up to $10,000.
Lead integrated fundraising campaigns, including direct mail, email, digital appeals, Giving Day initiatives, year-end appeals, monthly giving, and employee giving.
Develop campaign themes and donor-centered fundraising messages that communicate the impact of giving and inspire support.
Manage direct mail campaigns from concept through production, distribution, and evaluation, coordinating vendors, mailing requirements, schedules, quality, and costs.
Partner with Foundation Operations on donor lists, audience segmentation, communication preferences, and campaign selections.
Coordinate direct mail and digital fundraising using emails, QR codes, personalized URLs, and landing pages; use A/B testing to improve campaign effectiveness.
Create stewardship plans, impact reports, acknowledgments, and recognition initiatives tailored to donor preferences.
Identify donors ready to explore major or planned gifts and coordinate transitions to Community Major Gifts Officers or Foundation leadership.
Analyze campaign response rates, donor acquisition costs, retention, average gift size, recurring giving, and return on investment to inform decisions and improve results.
Collaborate with Foundation Operations to prepare fundraising reports, dashboards, and performance metrics for Foundation leadership.
Partner with Marketing & Communications, community Executive Directors, Major Gifts Officers, and Foundation colleagues to align fundraising with community priorities and support events and other initiatives.