Analytical Lead, Government and Advocacy, Large Customer Sales

Google•Washington, DC

9d•$88,000 - $124,000

About The Position

As an Analytical Lead, you will design measurement solutions and provide data-driven sales recommendations aligned with customer marketing objectives. You will establish modern measurement frameworks to demonstrate the value of Google media and quantify the impact of AI innovation through experimentation. You will influence executives by articulating the business value of testing and coordinate internal and external resources to accelerate adoption of recommended measurement techniques and improve media outcomes. The role focuses on maximizing the value of Google media and enabling mutual growth with large public-sector and nonprofit customers. Google's Large Customer Sales teams partner with leading brands and agencies, helping them navigate industry shifts and drive business performance through Google's advertising solutions, including Search, YouTube, and Measurement. The role collaborates with sellers and customers to develop strategic solutions and achieve measurable results.

Requirements

Bachelor's degree or equivalent practical experience.
At least 2 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Nice To Haves

Experience with effectiveness measurement, including incremental lift, brand lift, attribution, A/B testing, Marketing Mix Models, and bespoke campaign effectiveness studies.
Experience using Google's measurement suite products, website analytics platforms such as Google Analytics, and brand analysis techniques.
Demonstrated analytical background and experience with marketing analytics, return on investment or financial modeling, and statistical analysis.
Strong knowledge of the advertising landscape across media channels and buying methods.
Demonstrated understanding and experience with spreadsheet software and presentation applications.
Ability to analyze large datasets and translate them into actionable insights.

Responsibilities

Partner with sales teams to connect media performance metrics to core customer business outcomes and help clients understand the impact of Google media.
Develop measurement strategies and analytical methods, including A/B tests, Marketing Mix Modeling (MMM), and Multi-Touch Attribution (MTA), to optimize clients' use of Google products.
Collaborate with sales teams and clients or partners to drive business growth and support development of go-to-market pitches and marketing collateral.
Navigate customer ambiguity and policy complexities.
Educate, influence, and build relationships with relevant stakeholders.