Analytical Lead, Retail, Large Customer Sales

Google•San Francisco, CA

About The Position

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals. We are the Retail West Data, Measurement and Analytics team in the Large Customer Sales org. Our team partners closely with many of the largest retailers in the US to develop digital solutions that help build businesses and brands. We advise clients on Google's broad range of products across search, video, shopping, etc. to help them connect instantly and seamlessly with their audiences. In this role, you will use data and insights to solve problems that meaningfully transform their businesses and help achieve their objectives. You will foster and lead relationships with client marketing, strategy, and analytics stakeholders. Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Requirements

Bachelor's degree or equivalent practical experience.
8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Nice To Haves

1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
Experience working closely with key stakeholders, advising on marketing/business performance, and influencing decisions together with insights and measurement
Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
Ability to analyze datasets, identify actionable insights, and communicate findings via presentations or dashboards.
Strong written and verbal communication skills with comfort delivering simple and compelling stories to audiences of all levels.

Responsibilities

Be an expert in helping prove the value of Google media via the triangulation of incrementality experiments, MMM, and attribution.
Use predictive and statistical modeling techniques to solve challenges, uncover opportunities and develop solutions for client business. Help customers navigate industry standards and alternatives.
Seek out key decision makers, challenge the status quo and influence decisions by telling stories with data, both visually and verbally. Foster and own client relationships including marketing/advertising, analytics, finance and corporate strategy.
Consult with clients as an industry advocate and analyst on their total opportunity and value delivered for driving their business outcomes with a growth mentality.
Develop strategic measurement plans in partnership with external client sponsorship, bringing the best of Google and specialist teams along for brilliant execution.