Analyst

Allen & Gerritsen•Boston, MA

About The Position

At A&G, we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable. Here at Allen & Gerritsen, our current need calls for a radical individual with passion oozing from their very being to join our growing Analytics practice. We're looking for someone to occupy the role of Analyst, but we've got to say, we're kind of picky. And we're dead set on finding someone with a desire to tell stories with data, all in support of developing great work for our clients. We dig the type of people who can see beyond the mountains of data files, usual metrics, and obvious results. We want explorers, critical thinkers, and innovators to help push our capability forward. Insights from our team should help identify new growth opportunities as much as they support amazing, creative ideas. As an Analyst within the Measurement & Analytics practice at A&G, you will provide data & analytic services in support of our clients' marketing efforts to make their programs smarter and more impactful. You will maximize our clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management. From acquisition to retention to winback, you will transform multi-channel data into actionable, integrated marketing intelligence while building cross-functional partnerships internally & with clients.

Requirements

Bachelor's degree in Marketing, Marketing Analytics, Statistics, Economics, Business or Finance (a Master's degree is a plus)
1-2 years of professional experience in marketing or business analytics-related functions, whether in an agency environment or within a corporate business intelligence role (college graduates with no full-time experience is OK if education curriculum demonstrates relevant experience)
Demonstrated experience in analysis and insight development in the following fields: Media performance (inclusive of digital and online channels), Paid/owned/earned analysis (holistic analysis encompassing all media channels), Experience analytics (ability to analyze all consumer touch points across an ecosystem)
High level of comfort with data translation, successfully organizing, blending, and transforming disparate data sets into a cohesive database structure

Nice To Haves

Research and testing (understanding of market research principles and test design/execution/analysis)
Marketing contribution (to business performance, quantitative attribution methods)
Forecasting and modeling (applying data-science principles to model/forecast design)
Statistical analysis tools (R, Python, SPSS, etc.)
Database translation and pipeline tools (BigQuery, MS SQL Server, Funnel, Improvado, etc.)
Relational database management systems & data warehouse (RDMS) (MS SQL Server, BigQuery, etc.)

Responsibilities

Provide analytic services to both A&G's clients and internal teams
Design and conduct analyses in support of marketing initiatives encompassing a variety of channels (e.g., broadcast, out of home, website, online advertising, email, search)
Create holistic dashboards by pulling data from different data sources and websites for presentations to the senior management team
Develop ability to design and interpret the results of in-market tests
Take a lead role as a technical resource to guide and QA the implementation of measurement solutions
Comprehensive measurement and analysis plans
Development of weekly, monthly reports (Excel, PowerPoint)
Development of dashboards
Follow and improve documentation relating to existing processes and suggestions/presentations for improving those processes
Data consolidation and validation
Website behavior and customer experience analysis
Lead creation and completion of Multivariate and A/B testing documents (e.g., hypothesis creation, identifying success metrics, definition of technical specifications) and post-test analysis.
Proactively identify new opportunities to advance media & measurement strategy to keep A&G at the industry forefront
Work with a cross-functional team to identify opportunities for optimization of marketing campaigns and provide recommendations to improve program performance
Don't take data at face value; maintain an out-of-the-box lens on insights and corresponding recommendations
Don't take "no" for an answer; keep digging until you find a sufficient client solution
Integrate the media and creative perspective into your data storytelling
Uphold and support A&G policies and practices-including PTO, wellness initiatives, and performance review processes.
Help balance client needs with internal culture, recognizing that strong contributions to team health and agency culture are essential to great work.
Build trust and foster collaboration by bringing enthusiasm for our clients, their business challenges, and the primary brand of A&G analytics.
Actively engage in shared learning forums, team meetings, and agency events to stay connected and contribute to our thriving creative community.
Develop skills in effective and persuasive presentations (verbal and written) for project teams and business leaders