Analyst – MarTech Operations
Wingstop•Dallas, TX
•Onsite
About The Position
The Analyst - MarTech Operations role is responsible for programing, testing, and managing 1P digital campaigns and coordinating with internal and external vendor partners to execute CRM and other 1P campaigns.
Requirements
- Familiarity with loyalty platforms such as SessionM or similar offer/loyalty management systems.
- 1-3 years’ experience in technical campaign execution within a marketing automation or CRM platform (Salesforce Marketing Cloud strongly preferred; experience with Personalization, Data Cloud, or comparable CDP tools is a plus).
- Proven ability to manage a complex marketing or execution calendar in a fast-paced, high-stakes environment with multiple cross-functional stakeholders.
- Strong understanding of audience segmentation, journey orchestration, and data-driven targeting.
- Experience partnering with external CRM or agency teams and supporting campaign enablement through audience generation and consultative MarTech expertise a plus.
- High attention to detail with strong QA rigor and comfort working within structured release processes.
- Ability to balance strategic priorities with operational execution, maintaining speed without sacrificing accuracy.
Responsibilities
- Support loyalty campaign execution within SessionM and connected to Salesforce Marketing Cloud Engage, Personalization and Data Cloud, including offer and campaign setup, segmentation / targeting, cross-channel activation and validation
- Own the end-to-end execution of loyalty campaigns across Wingstop’s 1P web, app, email and push channels, including planning, configuration, testing, QA, and launch.
- Ensure clear prioritization, sequencing, stakeholder alignment, and on-time delivery across all loyalty digital activations.
- Translate business requirements into executable campaign logic and technical configurations.
- Lead structured QA processes to validate targeting logic, personalization rules, offer eligibility, and customer experience flows prior to launch.
- Proactively identify execution risks, dependencies, and conflicts within the marketing calendar and escalate appropriately.
Benefits
- Unlimited paid time off for exempt employees
- One paid volunteer day of your choice
- Competitive bonus structure for eligible roles
- Team member stock purchase plan
- Health savings or flexible spending account options
- 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
- Comprehensive medical, dental, and vision benefits
- Basic life and AD&D insurance provided
- Pet insurance
- Education Assistance
- Wellness reimbursement program
- Paid maternity and paternity leave
- Lunch provided every Tuesday and Thursday in office
- Discount on Wingstop gift cards
- Onsite game room
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
