Analyst, Marketing Data Product

The Walt Disney Company•Burbank, CA

5d•Onsite

About The Position

The Walt Disney Company’s Enterprise Media and Marketing team is seeking an Analyst, Marketing Data Product to join the Performance Marketing arm of this media team. This is an integrated, cross-functional team of marketers, software engineers, data scientists, and analysts who help the Media team execute highly data-driven marketing campaigns and tactics. As an Analyst, Marketing Data Product, you will assist the delivery of our product roadmap. You will help create innovative campaign planning tools, complex data science workflows, and elegant web applications that blend the art of advertising at Disney with the science of our data-backed insights. This role is unique – our team is embedded directly within the Disney media team. We're aligned, mission-driven, and free to move fast and innovate towards our goals. You'll tackle the challenges of executing and optimizing precise paid media strategies, using the latest technologies and tools. The role reports to a Manager, Marketing Data Product and is based in Burbank, CA.

Requirements

3+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
Experience working with data visualization tools such as Tableau, Looker, or Power BI
An understanding of SQL and working with large datasets
Experience with workflow tracking or project management tools (e.g., Airtable)
Ability to manage multiple projects effectively and meet deadlines
Proven critical thinking and problem-solving skills

Nice To Haves

Knowledge of digital ad serving, tracking, and implementation
Knowledge of ad platforms, including DMPs, Google Ads, Meta, Innovid, and DSPs (Google Display Video, The Trade Desk, Yahoo

Responsibilities

Build dashboards that effectively communicate campaign performance and help our users make informed decisions
Live and breathe our data – become the owner for an array of detailed tables and collections (and make sure the data is always high quality)
Write and approve technical user stories for engineers on our internal team; coordinate efforts between different groups to ensure alignment and delivery
Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns; write SQL queries to verify data quality
Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team