Analyst, eMail Marketing

Williams-Sonoma • San Francisco, CA

5d • Hybrid

About The Position

You will be part of the Pottery Barn Kids Customer Relationship Marketing team responsible for managing and optimizing the Email channel to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base. As an Email Marketing Analyst, you will focus on driving sales by helping optimize the email program. Key responsibilities include developing and executing the email circulation plan, analyzing performance to identify trends and opportunities, and working closely with cross-functional partners to ensure timely and flawless email sends. A successful candidate should have experience in marketing and possess strong analytical skills, and attention to detail. You must have the ability to build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment.

Requirements

• BA/BS Degree in Marketing, Business, or related field or equivalent work experience
• 1+ year of experience in Digital, Email or E-Commerce Marketing
• Enthusiastic and self-motivated with a strong interest in Email
• Ability to lead projects proactively
• Analytical problem-solver with insatiable curiosity
• The ability to see trends and to extract actionable insights from data to drive results
• Strong organization and interpersonal skills; excellent written and verbal communication skills
• The ability to work in a fast-paced environment with the ability to prioritize, work on multiple projects, and be flexible
• Intermediate to advanced Excel skills (v-lookups, pivot tables)
• Meticulous attention to detail
• Ability to build effective relationships within the team and with cross functional partners & vendors

Nice To Haves

• Experience with a web analytics system is a plus

Responsibilities

• Execute email deployments from setup through launch, ensuring campaigns are delivered accurately, on time, and aligned with business priorities.
• Responsible for weekly and ad-hoc email reporting, including customer engagement metrics, trends, test results, campaign performance, and creative performance.
• Responsible for developing, executing, and maintaining the daily email circulation plan, updating weekly trigger performance, and more.
• Partner cross-functionally with internal teams to test links, validate content, confirm audience details, and ensure all emails meet quality standards before deployment.
• Prepare seasonal/monthly performance recaps
• Proactively work with team members, email deployment team, brand marketing, customer analytics, and other cross-functional groups.
• Interact with peers on other Williams-Sonoma, Inc. brands to share best practices and test results.
• Analyze competitive marketplace and follow Marketing trends.

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree