Analyst, eMail Marketing

Williams-Sonoma•San Francisco, CA

1d•Hybrid

About The Position

You will be part of the West Elm Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels – Digital, Catalog, and Email – to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base. You will ensure our marketing investments are delivering against core KPI’s and that your marketing campaigns are aligned with the brand’s key initiatives and growth strategies. In this role, you will support the team in driving brand sales and optimizing the marketing investment across our email and print channels for West Elm. You will execute marketing campaigns in support of key brand initiatives that will drive profitable growth as well as identify programs to acquire customers. Key responsibilities include developing and executing circulation plans, analyzing performance to identify trends and opportunities, and working closely with cross-functional partners to ensure timely and flawless campaigns. You will also report on performance KPI’s and assist in monthly and annual financial budgeting, including invoice management and cost tracking. A successful candidate will have experience in marketing and possess strong analytical skills and attention to detail. You must have the ability to build strong cross-functional relationships and thrive in a fast-paced, rapidly changing multi-channel retail environment.

Requirements

BA/BS Degree in Marketing, Business, or related field
1+ year of experience in Digital , Email or E-Commerce Marketing
Enthusiastic and self-motivated with a strong interest in Email
Ability to lead projects proactively
Analytical problem-solver with insatiable curiosity
The ability to see trends and to extract actionable insights from data to drive results
Strong organization and interpersonal skills; excellent written and oral communication skills
The ability to work in a fast-paced environment with the ability to prioritize, work on multiple projects, and be flexible
Intermediate to advanced Excel skills (v-lookups, pivot tables)
Meticulous attention to detail
Ability to build effective relationships within the team and with cross functional partners & vendors

Nice To Haves

Experience with a web analytics system is a plus

Responsibilities

Responsible for weekly and ad-hoc email reporting, including customer engagement metrics, trends, test results, and campaign performance
Partner cross-functionally to test all email campaign links for accuracy prior to launch
Prepare seasonal/monthly email and print performance recaps and present to brand partners & leadership.
Assist in managing monthly financial forecast and accruals
Execute catalog circulation and test plans, using data to identify, target, and deliver relevant messaging to key customer segments
Partner with Customer Analytics to measure incrementality of all email + print programs, continually improving the efficiency of our investment
Proactively work with team members, email deployment team, brand, finance, customer analytics, and external vendors
Analyze competitive marketplace and follow Marketing trends

Benefits

A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series