Analyst, Digital Inventory

NBCUniversal•New York, NY

2d•$70,000 - $75,000•Hybrid

About The Position

As an Analyst, Digital Inventory, you will be part of a team responsible for planning & yield management, forecasting & analyzing inventory and optimizing campaigns across a diverse set of video and display products across our premium NBC Universal Digital suite - including iconic brands such as Peacock, NBC Network, Bravo & Telemundo – as well as Versant’s best-in-class cable channels (USA, Syfy, E!, Oxygen, CNBC and MS Now). You will determine inventory levels and usage patterns, as they work hand in hand with the National Sales Planning team in allocating inventory within a fast-paced environment. We are looking for a strong critical thinker, who is detail-oriented, proficient in Excel, and motivated to work in this ever-changing digital landscape.

Requirements

Bachelor’s Degree or equivalent experience
Minimum one (1+) year online media experience including internship experience; Ad Operations, Digital Inventory Management background strongly desired
Proficiency with MS Office; particularly MS Excel (including pivot tables – role is Excel heavy).
Knowledge of financial and operational principles specifically related to digital ad sales
Must be willing to work in New York, NY
Must be willing to submit to a background investigation
Must have unrestricted work authorization to work in the United States
Must be 18 years or older

Nice To Haves

Knowledge of the digital media business, especially video advertising
Ad Serving software (Freewheel, GAM, Operative-1) and tracking knowledge a plus
Fluency in the language of digital media and online measurement: impressions, CTR, CPMs, eCPMs, uniques, page views, visits, demo comps, etc
Ability to perform independently and proactively while working in a team environment
Highly organized with strong attention to detail
Solid interpersonal and communication skills/team oriented
Ability to effectively communicate and interact with all levels in the organization, both written and verbally
Strong analytical thinking paired with creative problem-solving abilities
Embraces change and proven ability to thrive in a dynamic, fast evolving environment
Passion for digital advertising; high energy and teamwork mentality
Self-motivated and resourceful

Responsibilities

Forecasting and allocating Video and Display advertising inventory for NBCU/Versant Digital Portfolio across all platforms using several tools, including ad server forecasting (FreeWheel & Google Ad Manager) and internal forecasting tools
Collaborate with National Sales Planners on inventory avails with final sign off on media plans, across various deal and targeting types, such as Demo Guaranteed, Advanced Audience, contextual and AI-driven targeting
Review & approve insertion orders and modifications through order management system and effectively communicate any discrepancies or needed edits with Planning team
Execute data-focused/audience-driven requests and support our Programmatic Guaranteed business
Focus on understanding technology, ad servers, data & reporting tools/analytics needed for day-to-day tasks
Responsible for keeping current processes documented and accurate
Liaise with numerous internal departments such as: Planning, Sales, Operations, Distribution, Product Planning, Technology, Research, Data Insights and Marketing
Assist with training/presentations for Inventory and Planning groups
QA and maintain inventory tools and systems
Assist management, colleagues and other teams with risk, inventory analysis, site pacing, and Ad Hoc reports as needed
Work with Ops and Planning to optimize yield & provide input and solutions to address campaigns at risk
Maintain forecasting and reporting tools to allow Sales & Planning to provide superior customer service
Along with team and management, analyze and understand inventory levers and patterns to refine Excel-based methodologies for forecasting all types of ad inventory