Analyst-Digital Category Optimization

Lowe's Companies, Inc.•Mooresville, NC

27d•Onsite

About The Position

The Analyst, Digital Category Optimization is responsible for evaluating the online experience for customers and evaluating the industry to create and test data-driven ways to improve upon the customer's shopping experience. The Analyst will review internal and external research and/or benchmarking, review and analyze customer information and other relevant data, conduct analyses, and provide insights and recommendations to identify areas of improvement for the customer shopping experience. The Analyst will track, analyze and report on key performance metrics to ensure activities within assigned area are meeting strategic and financial objectives.

Requirements

Bachelor’s degree in business administration, marketing, finance or related field or equivalent years of experience in lieu of education requirement, if applicable
2-3 years of relevant experience

Nice To Haves

1 year of experience in eCommerce, omnichannel merchandising or marketing, and/or brand or product management
Experience using data analytics tools

Responsibilities

Gather and compile competitive intelligence and data in a cohesive manner
Build in-depth reports using data tools and analyze data to inform decisioning
Interpret analysis across a variety of factors and provide data-driven recommendations to help inform project plans
Effectively communicate project plans and needs with partner teams to ensure plans and programs are aligned with department strategies
Execute tactical plans to address observed customer opportunities
Conduct industry research to develop functional knowledge
Support meetings with online and core merchants to deliver insights to guide future strategies, tactics or activities