AI Creative Systems Director

Realtor.com Careers•Austin, TX

4d•Hybrid

About The Position

Realtor.com® is seeking an AI Creative Systems Director to build and own the AI infrastructure for their Brand & Creative team. This role is focused on building a full creative operating system that spans audience intelligence, brief development, concepting, production, and performance feedback. The director will be embedded from day one, building working AI systems on real deliverables and connecting intelligence to production to improve creative campaigns. The ideal candidate is a builder who prioritizes shipping working proof-of-concepts over theoretical presentations.

Requirements

Builder first mentality: have shipped AI creative systems that teams run daily.
Proven ability to transform a team's workflow with AI, with demonstrable output.
Creative team empathy: experience introducing AI to skeptical or hesitant teams, making AI feel like a superpower.
Deep video AI systems fluency: knowledge of tools, rigorous evaluation experience, and workflow design for motion designers and video editors.
Full tool stack knowledge: experience with research and synthesis, AI-assisted brief development, concepting and copy, image generation, video production, design automation, and workflow integration.
Systems thinking: ability to see the brief and banner as part of the same loop and design for the entire creative cycle.
Creative judgment: ability to distinguish between AI output that is 'good enough' and AI output that is 'good', raising the bar for quality.
Performance creative literacy: understanding of paid social creative requirements, format specs, and creative testing methodology; experience using performance data to inform creative decisions.
12+ years of professional experience.
2+ years of experience working with AI-powered creative tools in visual design, content generation, web development, or data analysis.
Bachelor’s degree or equivalent experience.

Nice To Haves

Experience with AI tools in research, concepting, copy, image generation, video, design automation, and workflow integration.

Responsibilities

Design and build the connective tissue of the AI creative system, linking audience signals, AI-assisted brief development, and performance feedback to improve decision-making and accelerate concepting.
Partner with the Motion Design team to identify AI opportunities in video storytelling and production, evaluate tools, and design workflows for AI-assisted video production at scale.
Build the AI layer to accelerate and sharpen strategy and concepting, including AI-synthesized audience research and automated competitive signal surfacing.
Partner with designers to build AI infrastructure for scaling their work, including image generation pipelines, Figma template automation, and variant production.
Evaluate, select, and standardize the team's AI tool stack across all disciplines, owning contracts, onboarding, and deprecation of underperforming tools.
Continuously evaluate emerging AI capabilities and integrate relevant ones into the team's workflows, running experiments and preparing for future advancements.
Ensure every discipline on the team uses AI as the default, operating with connected creative intelligence infrastructure.
Enable the Motion Design team to produce AI video systems at unprecedented pace and scale.
Achieve a measurable increase in creative output with a flat headcount through system efficiency.
Standardize, evaluate, and ensure trust in the AI tool stack across all disciplines.