AI Creative Director

Overjet

9d • Hybrid

About The Position

Overjet is hiring an AI Creative Director to establish the creative vision and quality standard for the company’s AI-made video and visual content. The role combines hands-on creative production and direction with building a creator function: developing flagship work from concept and script through storyboard and final cut, directing AI video using tools such as Runway and Higgsfield, and recruiting and directing freelance creators.

The role will shape how Overjet communicates with dental practice owners and Dental Service Organization (DSO) executives, across audiences including SMB, private practice, enterprise, and DSO. The director will collaborate with Demand Generation to test creative concepts in paid and organic channels, use performance data to guide future work, and turn customer wins, research, and launches into shareable stories for Sales and customers. They will also set standards for responsible generative AI use in healthcare, including accurate claims and avoiding deceptive use of likenesses or shock-value content.

Requirements

• At least 6 years of experience in creative production or creative direction.
• At least 2 years directing other creators.
• A portfolio of finished AI video.
• Experience originating and shipping creative work that performed, rather than only executing another person’s concept.
• Ability to give feedback that improves other people’s work.
• Willingness to study an audience closely and understand what it watches.

Nice To Haves

• Experience building a creative process while originating and shipping work.
• Previous experience managing a team of influencers and content creators.
• Knowledge of dentistry is not required.

Responsibilities

• Set the creative vision and quality bar for AI-made video and visuals, deciding what ships and what does not.
• Create flagship campaign pieces from concept through final cut.
• Find, brief, direct, and pay freelance creators and the social contractor, and improve the quality of their work.
• Build a creative testing loop with Demand Generation to determine which concepts perform in paid and organic channels and what to make next.
• Shape Overjet’s story for SMB, private practice, enterprise, and DSO audiences.
• Turn customer wins, research, and product launches into content that Sales and customers want to share.
• Establish rules for generative AI in healthcare, including accurate claims, no deceptive use of anyone’s likeness, and no content published for shock value.
• Direct AI video using Runway, Higgsfield, and emerging tools.

Benefits

• Competitive compensation and equity.
• 401(k) plan with matching.
• Medical, dental, and vision coverage, with 99% of employee premiums and 75% of dependent premiums covered.
• Life and AD&D insurance.
• Eight weeks of paid parental leave.
• Optional HSA with employer contribution.
• Flexible time off and company-paid holidays.
• Hybrid workplace with flexibility and in-person workspaces.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed