AI Content Marketing Strategist

Cellebrite • Tysons, VA

4h

About The Position

Cellebrite is seeking an AI Content Marketing Strategist to work across marketing stakeholders and content creators. This role will establish a strategic framework for content marketing, setting the agenda, coordinating contributors, and optimizing content for search engines and AI-generated answers/citations. The purpose of this role is to unify content strategy and operations, ensuring Cellebrite's content has a scalable, repeatable, discoverable, and citable model in the AI-search era.

Requirements

• 5+ years in B2B content marketing with demonstrated ownership of strategy (not just execution).
• Proven ability to orchestrate contributors and run a content calendar/workflow across multiple projects.
• Strong SEO foundation plus working knowledge of AEO/AI-search visibility and structured content best practices.
• Comfort with analytics and reporting (e.g., GA4) to interpret performance and recommend actions.

Nice To Haves

• Experience in cybersecurity/public safety/digital forensics, or adjacent mission-critical markets.
• Familiarity with AI-visibility/citation tools and modern content ops tooling (e.g., Monday.com).

Responsibilities

• Own quarterly/annual content strategy aligned to personas, funnel stage, and GTM priorities.
• Run the editorial calendar (including social media) and operating rhythm (intake, prioritization, briefs, approvals, publishing).
• Direct and coordinate writers/SMEs/freelancers/agencies; set briefs, timelines, and quality bar.
• Collaborate with product marketing colleagues to translate product roadmap, analyst insights, and competitive signals into a prioritized content agenda.
• Collaborate with Growth Marketing on the regional campaign requirements that will move the needle for generating demand.
• Partner with Web/SEO to improve structured content and E-E-A-T signals for AI citation and discoverability (AEO).
• Audit how Cellebrite appears in AI-generated answers for priority queries; maintain a refresh/priorities list.
• Define content KPIs (SEO + AI visibility + engagement + pipeline influence) and report results monthly.
• Lead quarterly content audits (refresh, prune, and fill gaps) and recommend investments based on performance.
• Iterate quickly on effectiveness of content, provide constant feedback loops and areas for optimization and improvement based on content goals.
• Build lightweight templates and workflows that reduce cycle time and protect accuracy/brand voice.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed