Marketing AI & Analytics Strategist

Poka EN•Montreal, QC

2d•Hybrid

About The Position

Poka is transforming how frontline teams operate, learn, and solve problems with its connected worker platform, purpose-built for manufacturing. This platform empowers frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement, acting as a digital link for the Smart Factory. Poka supports global leaders like Nestlé, Bosch, Mars, and Danone in their digital transformation journeys and is part of the IFS family, expanding its global reach and impact. This role is crucial for turning the company's sophisticated stack and abundant data into actionable decisions, specifically within the marketing team. The marketing team utilizes a complex stack including HubSpot, 6sense, Supermetrics, LinkedIn, Google, and Influ2, generating significant data that needs to be effectively utilized. This position will own the measurement of marketing performance, identify gaps in funnel logic, and leverage automation, AI, and human-in-the-loop processes to improve conversion rates and operational efficiency. The ideal candidate will be driven by accurate data, proactively identify process gaps, and possess a strong curiosity for AI tooling.

Requirements

4–6 years in marketing analytics, marketing operations, or a growth-focused analytics role, ideally in B2B SaaS or enterprise technology.
HubSpot Marketing Hub experience beyond report-pulling, including building workflows, managing lifecycle stages, and troubleshooting attribution issues.
Supermetrics experience, or experience with another cross-channel data connector.
Experience building or significantly improving a marketing attribution model.
Paid media analytics experience across LinkedIn Ads and Google Ads.
Hands-on experience with AI tools in a marketing context (e.g., 6sense, OpenAI API integrations) for workflow automation.
Proficiency in Excel or Google Sheets for data analysis.
Ability to explain analytical findings to non-technical audiences.

Nice To Haves

HubSpot certifications.
Google Apps Script, Looker, and SQL experience.

Responsibilities

Own funnel performance reporting across MQL/MQA volume and quality, pipeline contribution by source and segment, and conversion rates at each stage, providing clear insights into the meaning of the data.
Build and maintain accurate, fast, and honest dashboards in HubSpot and Supermetrics for Marketing, Sales, and RevOps.
Design and implement a marketing attribution framework, defining touchpoint models and aligning with RevOps on methodology.
Analyze paid media performance across LinkedIn, Google, and programmatic, providing recommendations for budget allocation.
Utilize AI tools to automate routine analytics tasks such as lead enrichment, anomaly detection, and standard reporting, freeing up time for judgment-based work.
Identify and resolve process gaps in the funnel, lead routing errors, lifecycle stage inconsistencies, and data hygiene issues in collaboration with RevOps and the HubSpot admin.
Partner with campaign and demand generation leads to establish measurement frameworks for programs and conduct retrospective analyses.
Evaluate new martech and AI tools based on their ability to solve real problems with appropriate cost and complexity.

Benefits

Dynamic and collaborative work environment.
Generous vacation policy starting on your first day.
Hybrid work policy (employees within specified radii of Québec City or Montréal offices work in-office two days per week).
100% remote work option for those outside specified radii.
Flexible schedule.
Group insurance from day one (dental, medication, disability, travel, etc.) with employer contributions.
Access to telemedicine and an Employee Assistance Program (EAP).
Retirement savings plan with employer contributions.
MacBook Pro and a $500 home office allowance upon hiring.
Snacks available in offices (fresh fruits, snacks, pastries, coffee, tea, etc.).
Generous referral bonus.
Tools, support, and opportunities for career learning and progression.