Agentic Commerce Senior Manager | GEO & Search

Accenture•Chicago, IL

1d•$112,900 - $338,300

About The Position

Accenture Song is seeking a Senior Manager to lead the design and delivery of generative engine optimization (GEO) and digital ecosystem transformation programs. Reporting directly below the Managing Director / Partner, this role translates strategic vision into actionable programs that modernize how clients prepare, structure, and distribute content and optimize technology for AI Search and emerging AI-driven ecosystems. The role leads workstreams across generative search optimization, content and entity strategy, technical SEO alignment, and AI visibility measurement. It brings together SEO, content, PR, analytics, and development teams to improve how brands appear in LLM-powered environments such as ChatGPT and Perplexity. The position combines strategic planning with hands-on execution to increase brand authority and visibility, improve share of voice in generative results, and establish repeatable optimization frameworks. The Senior Manager is a key client-facing leader for complex transformation programs, managing multidisciplinary teams and leading client workshops, working sessions, and executive updates. The role also contributes to Accenture’s capabilities at the intersection of Consumer Goods & Retail, AI, and digital ecosystems, including thought leadership and new offerings related to digital transformation and agentic commerce. Travel may be required.

Requirements

At least 10 years of experience in consulting, digital strategy, or technology strategy.
Experience in GEO and Search.
Experience working on digital transformation, customer experience, or platform-related initiatives.
Strong understanding of digital platforms, partner ecosystems, and API-based integrations.
Experience with AI-driven customer experiences, conversational interfaces, or emerging digital ecosystem trends.
Understanding of digital marketing, content strategy, or product experience optimization.
Experience collaborating with engineering leadership to prioritize AI-readiness initiatives on technical roadmaps.
Proven ability to lead complex programs and manage cross-functional teams.

Nice To Haves

Bachelor’s degree in Business, Computer Science, Engineering, or a related field.
Excellent communication and stakeholder management skills, including the ability to influence senior client leaders.
Experience developing strategic roadmaps and translating them into actionable delivery plans.
Passion for innovation and shaping the future of Consumer Goods & Retail.
Comfortable with travel.

Responsibilities

Own and manage GEO performance across multiple clients, with a focus on visibility in AI-driven search experiences such as ChatGPT and Perplexity.
Build and execute GEO roadmaps aligned with brand and business goals, combining short-term improvements with long-term authority building.
Develop repeatable testing frameworks to evaluate factors affecting LLM visibility, citations, and brand inclusion.
Identify and implement improvements to content clarity, depth, formatting, and FAQs; technical SEO, including crawlability, indexing, internal linking, and canonicals; schema and structured data; and entity alignment for brands, people, products, and topics.
Collaborate with content strategists and writers to develop LLM-friendly, citation-worthy content.
Audit client websites and digital ecosystems to identify gaps affecting generative performance.
Track GEO metrics, including LLM citations and brand mentions, share of voice in generative results, prompt and query visibility coverage, and sentiment and recommendation trends.
Translate measurement findings into actionable insights for clients and internal teams, and create executive-friendly dashboards and summaries.
Partner with SEO, PR, content, analytics, and development teams to coordinate GEO efforts across channels.
Support integrated campaigns combining SEO, PR, content, and technical improvements to influence AI visibility.
Educate stakeholders on evolving generative search behavior and optimization best practices.
Monitor generative search and AI discovery trends, algorithm changes in Google and LLM products, and emerging tools, platforms, and measurement capabilities.
Run ongoing GEO tests and share learnings as internal best practices.
Lead client-facing delivery of complex transformation programs and manage multidisciplinary teams across strategy, technology, design, and analytics.
Lead client workshops, working sessions, and executive updates, translating complex technical and strategic concepts into clear recommendations for senior client stakeholders.
Ensure delivery excellence across large transformation engagements.
Help evolve Accenture’s capabilities at the intersection of Consumer Goods & Retail, AI, and digital ecosystems.
Identify emerging technologies and trends affecting customer experiences and distribution models.
Contribute to internal thought leadership on digital transformation and agentic commerce.
Collaborate across Accenture Song, Technology, and Strategy teams to develop new capabilities and offerings.